Tips for Optimizing Curated Content

USA - English

• India - English

NEW YORK, March 12, 2015 /PRNewswire/ -- With content at the core of marketing today, small business marketers are continually investing valuable time, money and resources in order to produce enough content to support their strategy. Valuable content is the gateway to building deeper relationships with customers and in order to be successful, brands have to be strategic about the type of content they push out. It is equally as important that small businesses understand the value of topical and curated content and how it is a necessary component to creating the right content mix.

In an effort to help small businesses stay on top of their content creation efforts, the latest PR Newswire Small Business Toolkit article offers simple and effective steps for producing topical content that will allow you to connect with your audience and keep them coming back for more.

Current events: Uncover ways to incorporate current events into your marketing agenda. Ensure that you are not discussing current events or trending topics arbitrarily and that your content still provides value by educating your audience.

Holidays: Upcoming holidays provide a unique opportunity for you to promote and grow your business. Consider offering special holiday promotions, changing the look of your site to include a holiday theme and present content that is relevant to your brand and the holiday in question.

Trending topics:  There is no shortage of resources available to learn what topic is trending and you should use these topics as inspiration to develop your own content marketing ideas. Avoid controversial topics as well as topics that you wouldn't want associated with your brand.

For further discussion on how small businesses should leverage topical and curated content, read the latest PR Toolkit article here: http://bit.ly/1Cad3ov

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire  
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

SOURCE PR Newswire Association LLC