Timex Launches Time Telling Mobile App Developed with Scholastic

MIDDLEBURY, Conn., May 24, 2017 /PRNewswire/ -- Timex, a global leader in timekeeping for over 160 years, launches Timex Time Machines Mobile App developed with Scholastic the global children's publishing, education and media company. Made just for kids in grades 1–3, Timex's Time Machines mobile app give educators and parents the tools they need to make time teaching fun, easy, and hands-on. Timex Time Machines watches are durable, easy-to-read and come in an assortment of colorful, fun designs kids will adore.

"We are excited to work with such an accredited organization whose mission is to encourage the intellectual and personal growth of all children," says Tobias Reiss-Schmidt, President & CEO, Timex Group. "Today, in this digital age, kids spend much of their day immersed in media and technology and playing with smart phone apps. With the launch of the Timex Time Machines Mobile App, we're playing in the digital arena and providing a teachable moment through positive learning. We truly believe that, together, we have created something that not only kids will enjoy, but benefit from as well."

Developed with Scholastic, the Timex Time Machines Mobile App empowers kids to have fun through learning by seamlessly blending digital free-play with a variety of interactive lessons tailored for kids ages 5 through 9.

Choose between Learning Mode and Game Mode to learn the basics of time telling:

• Learning mode – learn to tell time with a tutorial that features general concepts such as clockwise, counter-clockwise, function of clock hands, telling time, A.M./P.M., and a simple game analog and digital matching game.

• Game Mode LEVEL 1: Time Stopper - The clock is spinning and the player is given a time. The player must tap the clock at the specific point when its hands are at the indicated digital time in order to stop it.

• Game Mode LEVEL 2: Counting Time - Players see a clock with a certain amount of time shaded in (for example, a quarter hour). They must tap minute buttons to equal the shaded amount without going over.

• Game Mode LEVEL 3: Rocket Time - Time, in the form of clock faces, is falling from the top of the screen toward the player's Time Machine. The player must tap the clock that matches the written time shown at the bottom of their screen.

The mobile app is available to both iOS and Android users and is available, free of charge and ad and commercial free, for download in the Apple App Store and Google Play Store.

In an effort to help teachers and parents teach time-telling to children, the educational program also features classroom kits and a microsite with an online game. Distributed to over 200,000 1^st to 3^rd grade classrooms, the classroom kit features time-teaching classroom posters, teacher lesson plans, in-classroom activities for kids and family activity sheets to send home. To extend learning beyond the classroom, there is also an online game available at the Time Machines microsite on Scholastic.com.

"Learning to tell time is an important part of a child's development. Together with Timex, we can ignite the imagination and instill a love of learning to tell time with the Time Machines Program," says Ann Amstutz Hayes, SVP of National Partnerships at Scholastic. "Kids will have fun and, at the same time, learn an important skill."

To learn more about the Time Machines Program please visit:
Scholastic Site: scholastic.com/timextimemachines/
Timex.com Site: http://www.timex.com/timemachines/

Timex Time Machines are available for $24.95 on Timex.com.

About the Timex Group: www.timexgroup.com
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 4,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Guess, GC, Versace, Versus, Salvatore Ferragamo, and Nautica. Launched in 1950, Timex sells millions of watches each year worldwide.

Join Timex on social media: @Timex

For product samples, images and additional information please contact:
Bratskeir & Company
Deanna Thorman
[email protected] 
212.679.2233

SOURCE Timex.com/Time Machines