Tim Horton's (THI) - Competitive & Market Analysis

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Jan 27, 2014, 07:01 ET

DUBLIN, January 28, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/5vz6j3/tim_hortons) has announced the addition of the "Tim Horton's (THI) - Competitive & Market Analysis" report to their offering.

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This product scores the quality of all retail and restaurant locations in the U.S. based on the competition, demographics, and local economic conditions around each store to uncover powerful insights into retailer and restaurants' same stores sales and profitability. Signal's investor, retailer, and real estate clients integrate its software into their business processes to drive their most important investment decisions.

Use this report to assess which fast food restaurants have the best existing and new store locations and help forecast revenue and performance. Signal has performed an in-depth competitive and market analysis of Tim Hortons with findings that highlight the following:

Example Quotes/Findings From Report:

Tim Hortons clearly opened stores in less competitive markets and closed stores in more competitive markets.
Competition is increasing in Tim Hortons' markets but primarily due to clustering of additional Tim Hortons stores.

Competition

Signal's competitive landscape analysis assesses which retailers have the strongest competitive position in the Fast Food sector
Signal's competitive framework segments the sources of competition in the markets that Tim Hortons caters to and the aggregate effect of the rise of other fast food restaurants within the same markets
Proprietary Signal competitive weightings are assigned to competing retailers and channels based on the strength of the competitive relationship and product overlap
See full competitive attribution and changes in attribution over time to identify competitors that are encroaching
Overall competitive intensity based on the proprietary Signal Competition Ratio

Store Quality

Quantitative evaluation of the quality of Tim Hortons' new store trade areas relative to the pre-existing store base and relative to competitors' store openings
Quantitative evaluation of the quality of Tim Hortons' existing store trade areas relative to competitors' store trade areas
The store quality evaluation is based on an extensive library of relevant store quality measures: population, income, target market, competition, local market economics, and spending
Analysis run on both a raw and competition-normalized basis

Local Market Economics

Housing, employment, fuel, and other economic indicators analyzed on a store-by-store basis for Tim Hortons
Comparing and contrasting retailers based on economic health of underlying markets

Reasons to Purchase

For Investors: Clients can use this report to use Signal's proprietary data to make predictions on key revenue drivers and ultimately, profitability for Tim Hortons and other Fast Food operators
For Investors: Source proprietary long or short investment ideas based on store quality inflection points
For Retailers: Gain competitive intelligence on the strategy and quality of competitors' new store openings

Key Topics Covered:

1. Key Takeaways

2. Store Churn Quality Openings & Closing (2 Mile Radius)

3. Raw Demographics Market Size

4. Raw Demographics Market Affluence

5. Competition Adjusted Demographics (Scenario 1) Market Size

6. Competition Adjusted Demographics (Scenario 1) Market Affluence

7. Competition Adjusted Demographics (Scenario 2) Market Size

8. Competition Adjusted Demographics (Scenario 2) Market Affluence

9. Competition Analysis

10.Competitive Intensity (Scenario 1) May 2012 Versus August 2013 Store Base

11. Competitive Intensity (Scenario 1) May 2012 To August 2013 Openings & Closings

12. Competitive Intensity (Scenario 2) May 2012 Versus August 2013 Store Base

13. Competitive Intensity (Scenario 2) May 2012 To August 2013 Openings & Closings

14. Competition Attribution (Scenario 2)

15. Competion (Scenario 2) Relative Change In Competitive Intensity

16. Appendix Areference

17. Competitor Set & Store Counts

18. Competitor Set & Store Counts (Cont'd)

19. Glossary

20. Appendix Bmaps