TIM HORTONS® Names Horizon Media Agency of Record (AOR)
Horizon to handle all communications planning and activation for restaurant brand in the United States
NEW YORK, Sept. 23, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that it has been named Media Agency of Record (AOR) for TIM HORTONS® in the United States, effective immediately. TIM HORTONS®, an iconic Canadian-based company, is one of North America's largest restaurant chains operating in the quick service segment.
Horizon was awarded the TIM HORTONS® U.S business, after a competitive review. The agency is charged with media planning and activation for TIM HORTONS® across all channels, including television, radio, digital, print, and out of home. The agency's first work for the brand will appear in September, 2016, with a focus on driving business growth in the United States.
Founded in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes and cappuccinos), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30, 2016, TIM HORTONS® has more than 4,464 system wide restaurants located in Canada, the United States and the Middle East.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.5 billion and over 1,400 employees.
For more information, please visit horizonmedia.com.
Contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
[email protected]
SOURCE Horizon Media, Inc.
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