Tim Hortons Cafe & Bake Shop treats Black Friday retail workers to free coffee

Restaurant chain's annual Holiday Helpers program rewards retail employees for hard work during busy holiday weekend

DUBLIN, OH, Nov. 25, 2013 /PRNewswire/ - Tim Hortons Cafe & Bake Shop's "Holiday Helpers" are surprising a new group this Thanksgiving weekend—retail employees—with a special edition travel mug that entitles them to free coffee from November 28 through December 1.

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The bakery cafe chain's Holiday Helpers, Tim Hortons Cafe & Bake Shop restaurant owners, will be surprising retail workers all week long with special Black Friday rallies. The Holiday Helpers are popping up at big box retailers like BestBuy, Kmart and Target to give those who are working on Black Friday a special "I Survived Black Friday" travel mug, acknowledging their efforts.

"We believe in the spirit of giving during the holiday season," said Mike Meilleur, executive vice president, Tim Hortons U.S. "This year we wanted to give something to the people who work the hardest—the retail workers. We hope to keep them warm and caffeinated as they put in long hours this Thanksgiving weekend."

Those retail employees who receive an "I Survived Black Friday" travel mug can get free coffee refills at participating Tim Hortons Cafe & Bake Shop restaurants in participating markets.

This is the third year for Tim Hortons Cafe & Bake Shop's Holiday Helpers program. In previous years, the chain's Holiday Helpers visited Black Friday shoppers handing out more than $25,000 in gift cards to unsuspecting shoppers.

About Tim Hortons Cafe & Bake Shop Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of November 7, 2013, Tim Hortons had 817 restaurants in the United States and 4,350 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).

SOURCE Tim Hortons