Tim Hortons Cafe & Bake Shop launches a personalized photo Tim Card®

Just in time for holiday gifting, the restaurant chain's U.S. guests can create their own personal Tim Card® online and on Facebook

DUBLIN, OH, Dec. 17, 2013 /PRNewswire/ - Tim Hortons Cafe & Bake Shop enthusiasts can now send their friends and family the gift of Tim Hortons with a personal touch.

Tim Hortons Cafe & Bake Shop launched a new platform to personalize its Tim Card®. The platform allows fans of the brand to create their own unique gift card from a personal photo or image. Fans can send a Tim Card® in an electronic eGift format or a traditional plastic card.

The new gift card design launched December 12 on www.shopus.timhortons.com and on the U.S. chain's Facebook page at www.facebook.com/TimHortonsUS.

"Giving a gift card to someone doesn't have to feel impersonal anymore," said Mike Meilleur, executive vice president, Tim Hortons U.S. "We hope our guests will incorporate their favorite memories with their favorite place to visit."

The customizable Tim Card® is available in a set denomination ($10, $15, $25, $50, $100) or a specific value (up to $100). Guests will pay a surcharge of $4.50 for personalization and production.

The Tim Card® was previously only available for purchase in Tim Hortons Cafe & Bake Shop restaurants and select retail grocers. The availability to purchase the Tim Card® online and through social media channels is an added convenience for U.S. guests who may prefer to shop online.

Tim Hortons Cafe & Bake Shop partnered with Buyatab for the technology behind the personalization photo platform. Buyatab is a service provider that specializes in the online sales of physical and digital gift cards for leading retailers.

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of November 7, 2013, Tim Hortons had 817 restaurants in the United States and 4,350 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).

SOURCE Tim Hortons