TIKI® Brand Launches The Night of the Power Down to Reclaim the Meaning of Face Time

MENOMONEE FALLS, Wis., June 15, 2016 /PRNewswire/ -- TIKI® Brand is asking consumers to gather together with their family and friends on June 26 to make a very simple trade. To switch the cold blue glow of their cell phones and devices with the warm glow of a TIKI® Brand Clean Burn^™ firepiece and rethink what it means to connect.

The average person spends over 70,000 hours connected to their phone during their lifetime. This isn't just when they're alone. This is when they're in the company of others.

"We've all been in situations when we're hanging out with family or friends and everyone is glued to their cell phones," said style expert Clinton Kelly. "The right lighting creates the perfect atmosphere for bringing people together. The soft flickering flame of a TIKI® Brand Clean Burn™ firepiece will make your guests lean in and linger longer together around the table. After all nobody looks good bathed in the artificial blue light of a cell phone."

TIKI® Brand's Clean Burn™ firepieces boast a bright and brilliant flame that naturally puts people at ease.

"For us, creating the perfect flame to bring people closer together was essential," said Mark Werner, TIKI® Brand VP of Marketing. "We wanted to create a flame that not only glowed beautifully, but also gave off very little smoke or soot. The result is a fuel and wick system we call Clean Burn^™. It burns far cleaner, providing a full, inviting orange glow so when you're gathered around the flickering light in the backyard, you can pull your chairs in a little closer and connect."

TIKI® Brand is encouraging consumers to not only power down on June 26, but to consider carrying this through the entire summer and powering down a night or two a week.

"We know taking a night to power down won't change the world, but it might just make a few hours in our week a little better and make the connections between us all a little stronger," Werner said.

For more information and to join The Night of the Power Down, visit tikibrand.com/power-down 

About TIKI^® Brand
TIKI^® Brand is a brand extension of Lamplight Farms Incorporated, headquartered in Menomonee Falls, Wis. The TIKI^® Brand features a full line of decorative torches and torch fuels, including some with proven mosquito repellency that enhance the consumer's backyard, making it the best room of the house. TIKI^® Brand is the leader in outdoor torches and torch fuel, and is sold at major retailers nationwide. For more information, visit http://tikibrand.com/.

SOURCE TIKI Brand

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