TigerLogic's Postano® Platform and FISH Technologies Announce First-of-its-Kind Partnership for Event Industry

LAS VEGAS, Nov. 4, 2014 /PRNewswire/ -- Today at EventTech, TigerLogic Corporation (Nasdaq: TIGR) announced an exclusive partnership between its flagship product Postano, a leading social visualization platform for events, sports, fashion and retail, and FISH Technologies, the leading provider of registration and interactive technologies for live events.

The partnership creates a first-of-its-kind solution for fan and brand experiences for events, arenas and in-store retail. The integration enables brands to dramatically improve event experiences for fans by seamlessly connecting registration, badging, social sharing, and social visualization. The FISH Platform is tech agnostic leveraging any identifying technology, including NFC, RFID, QR, and BLE (Bluetooth Low Energy) to enable fans the ability to engage with sponsor activations, collect content, share their experiences through social media, and contribute these shares to social networks and social displays throughout the event and on brand websites. This partnership also delivers better insights to brands with real-time data feedback and visualization to optimize and improve the event experience, including post-event ROI reporting and engagement.

"This is a game-changing partnership for event marketers to better engage with their customers before, during and after an event," said Brad Timchuk, CEO at TigerLogic. "As fans demand richer and more interactive experiences with the brands they love, they want to have seamless integration between registration, interaction, and social sharing. Combining Postano's breakthrough social visualization platform with FISH Technologies' immersive registration and interaction platform is the natural evolution in delivering the next generation of fan engagement experiences for events, arenas, conferences, and in-store retail. Additionally, both platforms offer innovative sponsorship opportunities for brands that help them convert events and spaces into even greater revenue opportunities."

FISH Technologies is the leading provider of fan engagement platforms for live events, allowing event organizers to control the collection and sharing of fan data.  "The FISH platform is essentially the 'Live Event Operating System'," says FISH CEO Michael Gilvar, "empowering event organizers to collect consumer data, while simultaneously creating a frictionless environment for fans to easily engage brand activations, collect content, enter sweepstakes, and share experiences through social media.  This partnership allows FISH to provide a social visualization platform clients leverage as a conduit to drive fan interaction, organic amplification of brand messages, and new revenue streams."

The Postano Platform transforms how fans use social at events and in-venue by dramatically transforming their social posts to look "on brand" and projecting them on a variety of formats including stadium screens, social towers, retail displays, booth displays, broadcast TV, social walls, websites, mobile apps, and more. Postano visualizations feature curated contributions from fans posting to a variety of social networks driving best of galleries, contests, social voting, photo mosaics, and many more interactive formats.

"By combining the innovative technologies of Postano and FISH, event marketers now have unprecedented engagement options that will transform the live event experience and provide increased visibility into engagements between fans and the brands they love," said Gilvar. "Together, Postano and FISH Technologies provide an integrated and interactive fan experience that will delight fans, build brands, and drive the actionable data the industry is so hungry for."

About FISH 
FISH is the data behind the experience.  FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media.  The FISH platform powers many of the worlds most recognized brand and events, including the US Army, US Air Force, Hyundai, Samsung, NBA and Major League Soccer.  For more information about the FISH solutions please visit http://www.fishisdata.com.  

About Postano 
Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include BCBG, CFDA, Evernote, Google, L.A. Kings, Oregon Ducks and many others. To learn more, please visit http://www.postano.com.

About TigerLogic Corporation

TigerLogic Corporation (Nasdaq: TIGR) is a global provider in engagement solutions including the Omnis mobile development platform, Storycode full service app development agency, and Postano, a social media aggregation and display platform. For more information about TigerLogic and its products visit http://www.tigerlogic.com.

Except for the historical statements contained herein, the foregoing release may contain forward-looking information, including statements about TigerLogic's future success and growth opportunities. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to, the success of TigerLogic's research and development efforts to develop new products and to penetrate new markets, the market acceptance of TigerLogic's new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate capital and liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to, TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting its future financial results. All forward-looking statements are made as of the date hereof, and TigerLogic disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Raining Data, mvDesigner, Omnis, Omnis Studio, and Storycode are trademarks of TigerLogic Corporation.  All other trademarks and registered trademarks are properties of their respective owners.

Photo - http://photos.prnewswire.com/prnh/20141104/156390
Photo - http://photos.prnewswire.com/prnh/20141104/156391

SOURCE TigerLogic Corporation

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http://www.tigerlogic.com/

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