TigerLogic Unveils Expanded Capabilities For Its Social Media Solution

Postano Provides Brands the Ability to Increase Reach and Velocity of Social Marketing Efforts

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Feb 15, 2012, 09:00 ET

IRVINE, Calif., Feb. 15, 2012 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR), a global provider of data management and application development solutions, has released new capabilities allowing Postano users to easily aggregate, syndicate and moderate social content, all in real-time.

These capabilities include the ability to:

Create a custom branded Facebook app, which can be offered for download to followers, allowing them to be one-click away from aggregated and curated content.
Syndicate a brand's content anywhere through the ability to create dynamic ads and widgets, which directly utilize the brand's social media content to boost industry presence.
Improve the brand's SEO with a SEO plugin that allows major search engines to index Postano content for increased visibility during any organic search.

This year social media footprints will continue to grow as marketers invest more in social and identify methods to best manage, express and amplify their social engagement. However, with an average of only 7.5% of a brand's fan base seeing a given post,[1] companies are exploring how they can increase the impact and shelf life of their content.

"Brands need to get their messages exposed to and shared by as many people as possible. Currently, less than eight percent of fans see a given post," said Cliff Torng, VP of Marketing, TigerLogic. "With the evolution of Postano, brands are able to directly increase the reach and velocity of their social marketing efforts through syndication, which greatly extends the impact and shelf life of their social media content."

Postano pulls in activity from multiple social media sources, including Facebook, Twitter, Flickr, YouTube, Tumblr, RSS, MRSS and Google Alerts, among others. The content is then integrated into a website, Facebook tab, widget or Facebook app in a sleek, customizable interface that resembles an art-directed magazine.

About TigerLogic Corporation

TigerLogic Corporation (Nasdaq: TIGR) is a global provider of data management and application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's installed customer base includes more than 500,000 active users representing more than 20,000 customer sites worldwide, who rely on TigerLogic's offerings for multidimensional database management, rapid application development, search enhancement, as well as content aggregation and syndication. Built on proven technology, TigerLogic helps control data and transform it into business intelligence and engagement. More information about TigerLogic and its products can be found at www.tigerlogic.com.

Except for the historical statements contained herein, the foregoing release may contain forward-looking information. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to the success of the Company's research and development efforts to develop new products and to penetrate new markets, the market acceptance of the Company's new products and updates, technical risks related to such products and updates, the Company's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by the Company with the U.S. Securities and Exchange Commission, including but not limited to the Company's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting the Company's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release. The Company's results for the quarter ended December 31, 2011 are not necessarily indicative of the Company's operating results for any future periods.

Learn more about Postano at www.postano.com or follow us @ilpostano on Twitter.

TigerLogic and Postano are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.

[1] http://www.allfacebook.com/shocker-3-to-7-5-of-fans-see-your-pages-posts-2011-06

SOURCE TigerLogic Corporation