TigerLogic Launches Postano® Platform 2.7

PORTLAND, Ore., Feb. 20, 2015 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR), a leading provider of solutions that help companies improve social media engagement by unlocking the power of data, today announced Postano 2.7, a significant update to its Postano platform. The new version of the platform includes user-generated content permissions, Stay Alive™ technology and new Premium Visualizations for the Style Editor.

Postano 2.7 brings a brand new feature to the platform, UGC Permissions, which allows brands to request permission from fans to promote their Instagram and Twitter content to display on branded social hubs, event displays, mobile apps, and social walls. This feature gives brands a way to communicate directly with their fans and receive additional confirmation that their content can be featured in marketing efforts.

"UGC Permissions is a fantastic addition to the Postano platform that gives brands an extra assurance when working with user-generated content," said Justin Garrity, President of TigerLogic. "We talk with brands everyday that want to promote UGC in their marketing, but would like expressed fan approval for commercial use. UGC Permissions solves that problem."

The 2.7 release also introduces Postano's Stay Alive technology, which uses advanced detection technology to ensure that Postano social hubs and event displays continue to display social content even when experiencing unpredictable challenges during live events or extremely popular campaigns. Stay Alive is a full stack technology that addresses issues at every layer of the Postano implementation from Wi-Fi drops in the venue to massive spike in web traffic on an extremely popular campaign website.

Premium visualizations are now available in the platform's Style Editor as part of the 2.7 release, giving users the ability to build their own advanced visualizations like the popular Photo Mosaic. Photo Mosaic now supports interactive touch screens and auto play for discovering UGC in new interactive ways. Other improvements to the platform include performance enhancements that make social hubs and carousel embeds load 80% faster.

"Our customers love Photo Mosaic," said Ryan Parr, Director of Experience Design at Postano. "We are very excited to integrate the visualization into the platform's Style Editor and give our customers new abilities to create unique social experiences."

About Postano

Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include BCBG, CFDA, Evernote, Google, L.A. Kings, Oregon Ducks and many others. To learn more, please visit http://www.postano.com.

About TigerLogic Corporation

TigerLogic Corporation (Nasdaq: TIGR) is a global provider in engagement solutions including the Omnis mobile development platform and Postano, a social media aggregation and display platform. For more information about TigerLogic and its products visit http://www.tigerlogic.com.

Except for the historical statements contained herein, the foregoing release may contain forward-looking information, including statements about TigerLogic's future success and growth opportunities. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to, the success of TigerLogic's research and development efforts to develop new products and to penetrate new markets, the market acceptance of TigerLogic's new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate capital and liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to, TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting its future financial results. All forward-looking statements are made as of the date hereof, and TigerLogic disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, and Omnis are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.

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SOURCE TigerLogic Corporation

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