TigerLogic Launches Innovative Postano® Command Center Platform
Next generation command center offering provides unmatched insight into social media and marketing data in real-time
PORTLAND, Ore., Feb. 3, 2015 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR), a leading provider of solutions that help companies amplify fan engagement by unlocking the power of social data, today announced the launch and immediate availability of the Postano Command Center. This next-generation product for wall-to-wall displays empowers companies with a holistic view of brand, campaign, and social data to deliver advanced insights into consumer trends, sentiment and behaviors.
With the Postano Command Center's patent pending technology, executive and marketing teams have the ability to view and evaluate large quantities of user-generated content in real-time by engaging with immersive screens that display activity across multiple social, web and ecommerce sources. With the ability to secure instantaneous consumer insight and engagement opportunities, marketing teams can quickly respond and interact with fans and segment content by market, product line or business segment.
"The Postano Command Center puts big data into visual context, solving one of the biggest challenges facing brands today," said Brad Timchuk, CEO of TigerLogic. "Although brands have access to more data than ever, it is usually trapped in silos. This innovative solution from TigerLogic breaks down these silos by streaming together data from many different sources in one comprehensive view."
Built on a real-time social foundation, the platform allows brands to significantly expand their social media engagement. With the Postano Command Center's unique user interface, executives can use a phone or tablet to intuitively navigate around different sets of social and marketing data as well as add new dimensions with just the tap of a finger. Designed for collaboration, anyone in the organization can seamlessly take control of the Command Center with the ability to navigate, zoom, filter, and instantly pivot multiple sources of data.
"The power of this product is truly remarkable," said Justin Garrity, president of TigerLogic. "The wall-to-wall display reveals real-time insights. As you pivot on custom dimensions like brands and products, the entire display transitions at once. It feels like you are moving mountains of data with a simple gesture. It's an empowering experience that anybody can control."
Postano's Command Center allows brands to easily extend and customize their social insights by integrating additional data and analytics sources, including Adobe Analytics, Google Analytics, Salesforce, Sysomos and others. By leveraging these resources, brands can view their social activity in greater depth to identify and predict sales trends and evaluate campaign data.
"This product has been in development for two years," continued Garrity. "We have worked closely with top brands to create a solution that's extremely powerful, yet easy to use and customize."
The Command Center is completely customizable with multiple interactive and animated chart types available to reveal insights into the data. The look and feel can be changed to match the brand, creating a uniform integration into the business. In addition, it can be used to improve events, conferences, and executive meetings, or as a sophisticated communications tool within an office to keep global teams in sync. The tool is extremely flexible – allowing brands to add in or remove data sources as needed.
About Postano
Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include Arizona Cardinals, Band of Outsiders, Buffalo Wild Wings, Columbia Records, Chili's, Essence, FedEx, Google, L.A. Kings and many others. To learn more, please visit http://www.postano.com.
About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider in engagement solutions including the Omnis mobile development platform and Postano, a social media aggregation and display platform. For more information about TigerLogic and its products visit http://www.tigerlogic.com.
Except for the historical statements contained herein, the foregoing release may contain forward-looking information, including statements about TigerLogic's future success and growth opportunities. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to, the success of TigerLogic's research and development efforts to develop new products and to penetrate new markets, the market acceptance of TigerLogic's new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate capital and liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to, TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting its future financial results. All forward-looking statements are made as of the date hereof, and TigerLogic disclaims any responsibility to update or revise any forward-looking statement provided in this news release.
TigerLogic, Postano, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.
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SOURCE TigerLogic Corporation
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