Tide(R) Helps Keep Clothes Looking Great at the Olympic Winter Games With the Tide(R) plus Febreze Freshness Sport(TM) Laundry Center

Full-Service Facility to Provide Free Laundry and Dry Cleaning For Families of Team USA

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Feb 16, 2010, 11:57 ET

CINCINNATI, Feb. 16, 2010 /PRNewswire-FirstCall/ -- Becoming a U.S. Olympian requires immeasurable drive, determination, commitment, skill, endless hours of practice and let's face it sweat. Athletes understand the importance of looking good and caring for sports apparel. Ordinary people as well as athletes often wear much of the same sports apparel and want to make sure it's clean and fresh. This year, the families of Team USA can enjoy the complimentary laundry services at the Tide plus Febreze Freshness Sport Laundry Center.

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The Tide plus Febreze Freshness Sport Laundry Center at the P&G Family Home will offer free laundry and dry cleaning services as well as self-service clothing repair supplies for families of Team USA throughout the duration of the Olympic Winter games. Laundry dropped off by 3pm will be ready by 3pm the following day. The Laundry Center will use new Tide plus Febreze Freshness Sport the No. 1 sports detergent for stain removal that also eliminates odors — on every laundry load.

While recent advances in athletic apparel technology have yielded lighter, more comfortable active wear, the same fibers that keep athletes cool and dry during a workout, race or performance can also trap tough dirt and odors. Tide plus Febreze Freshness Sport is a new detergent designed to help remove those tough stains and odors from active wear, while cleaning every load. Additionally, the technology in Tide plus Febreze Freshness Sport releases freshness as athletes move to help keep them fresh.

About Tide®

For almost 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About Procter & Gamble

Four billion times a day, P&G (NYSE: PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble