TidalTV Joins Roster of FreeWheel Certified Partners

NEW YORK, July 21, 2011 /PRNewswire/ -- TidalTV, a leading digital video advertising, optimization and yield management solutions platform, today announced that it is an approved Certified Partner of video technology company, FreeWheel. Gaining Certified Partner status not only illustrates TidalTV's adherence to industry standards set forth by the Interactive Advertising Bureau (IAB), but also the strict set of FreeWheel-specified criteria.  

TidalTV now has the ability to leverage its network and unique targeting capabilities in conjunction with FreeWheel's industry-leading ad management product, Monetization Rights Management® (MRM), to get the most value possible from publisher partners' video inventory.

"We are pleased to have TidalTV join our roster of Certified Partners," said Brent Horowitz, VP, Business Development, FreeWheel.  "This program is a way for us to work with valued partners like TidalTV in an effort to achieve the best levels of support, integration, and operational excellence on behalf of our mutual clients.  The result should be higher standards and improved operations industry-wide."

TidalTV's partnership with Freewheel began in early 2010, giving joint publisher clients access to a more robust video advertising and monetization infrastructure.

"We are excited about our strengthened partnership with FreeWheel to achieve their goal of bringing higher standards, improved operational efficiencies and seamless video monetization solutions to our industry as a whole," said Brad Herman, Chief Supply Officer, TidalTV.  

About TidalTV
TidalTV is a video advertising, optimization, and yield management solutions provider. Its technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic, and enables content creators and publishers to completely monetize audiences across varied demographic segments. Currently, TidalTV has deployed its technology for addressable television, online video and mobile devices, and it is working to expand its reach to all video delivery platforms.  For more information, visit www.tidaltv.com or follow us on Twitter @TidalTV.

About FreeWheel
FreeWheel gives enterprise-level content producers and distributors the infrastructure they need to create scaled, profitable content businesses in the new media landscape. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like Turner, FOX, VEVO, ESPN and others with the technology and services they need to manage advertising and operations across a multiplicity of devices. Learn more at www.freewheel.tv and follow the company @FreeWheeldotTV.

SOURCE TidalTV

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