Thwapr To Expand Into Asia Pacific With Asian Marketing And Branding Company

LAS VEGAS, May 24, 2012 /PRNewswire/ -- Thwapr, Inc. (OTCBB: THWI), a mobile video sharing company, has signed an exclusive agreement with a leading marketing and branding company in Asia, Shyalala, to develop new business opportunities by introducing Thwapr as a new visual communication channel in Asia for brands and personalities to engage their communities. 

Shyalala delivers end-to-end marketing and branding solutions for multi-national companies and have worked with brands like Pepsi, Esprit, Calvin Klein, BHP Billiton and ExxonMobil. With over 12 years of industry experience, Shyalala, an award-winning agency, has rolled out campaigns in Singapore, Hong Kong, Beijing and Shanghai.

Under the partnership, Shyalala will work closely with Thwapr to deliver a strategy for using Thwapr's proprietary mobile video sharing technology to build community engagement services. Shyalala will also leverage its business relationships and alliances to integrate Thwapr as part of its current offering. And Thwapr will provide technical support and the resources needed to service the Asia Pacific marketplace.

Asian marketers sell mobile as an important and indispensable extension of traditional brand marketing techniques; moreover, Asia will continue to dominate the global mobile advertising space with an expected 33.6% share of the $20.6 billion in mobile ad revenue forecast for 2015.

According to Marcus Savage, Managing Partner of Shyalala, "Mobile video can be the next instant-on media channel for brands. And creating a perpetual mobile community for brands to deliver and share mobile video will be the next growth market."

"I am excited to work with the visionaries at Shyalala," said Ron Singh, CEO of Thwapr.  "Marketers need solutions that deliver to a wide range of mobile devices, not just smart phones, and Thwapr can fill the void in Asia – the most populous and active mobile community."

About Thwapr, Inc.
Thwapr is a mobile video sharing platform company that has engineered a proprietary technology to deliver the best possible mobile video quality and user experience regardless of device, network or carrier. Thwapr's seamless device agnostic process empowers users to socialize video content, and provides a solution to monetize the mobile community. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology allows brands and marketers a new visual communication channel to engage the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook at www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:
Investor Relations:
Michael Irving
Paramount Advisors, LLC
407-878-5462
[email protected]

SOURCE Thwapr, Inc.

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