Thwapr Takes Steps to Protect Its Patent-Pending Technology in China

LAS VEGAS, May 31, 2012 /PRNewswire/ -- Thwapr, Inc. (OTCBB: THWI), a mobile video sharing company, today announced that it is investing in Intellectual Property (IP) protection to strengthen its strategy for China.  

Thwapr is aware that the Intellectual Property landscape in China requires specific knowledge to navigate. The scope, documentation, application, and approach differs from that in the United States; as a result, obtaining the guidance of a reputable and experienced team who knows the Chinese patent process, has familiarity with US Patents, and understands technology applications is critical to assist in crafting the best approach for China.  China allows three forms of patents: invention patents, design patents, and utility model patents.  Like U.S. utility patents, Chinese invention patents protect new technical solutions relating to a product, a process, or an improvement thereof and have a 20-year term.

Mobile Video is an emerging revenue trend in China. Companies like Tudou, a leading Internet video company in China, reported in their Fiscal Year 2011 Highlights that Mobile Video service revenues were up 203.4% year-over-year. According to The Nielsen Company, Global Report: Multi-Screen Media Usage, Mobile Video is growing exponentially in Asia-Pacific with 74% of online consumers report watching video on mobile phones at least once a month. And almost 38% say they do so at least once a day. China is ranked 3rd on the Mobile Video Usage Index; Philippines and Indonesia being 1st and 2nd; with India and Singapore following after China.

Thwapr is in discussions with a renowned Patent Law Firm in Hong Kong that specializes in Chinese IP Protection, Eagle IP Ltd.  Eagle IP Ltd has won accolades consecutively in 2010, 2011 as the top tier IP Firm in Greater China; and is a member of the Know How IP Group with offices in both Hong Kong and Beijing, plus a representative office in the US. 

"We are moving in the right direction focusing on Asia Pacific. I believe that China is a market we must pursue with a different strategy. Investing in protecting our IP in China not only gives us security and an edge, but it also helps to create shareholder value by protecting our shareholders' interest," said Ron Singh, CEO of Thwapr.

About Thwapr, Inc.

Thwapr is a mobile video sharing platform company that has engineered a proprietary technology to deliver the best possible mobile video quality and user experience regardless of device, network or carrier. Thwapr's seamless device agnostic process empowers users to socialize video content, and provides a solution to monetize the mobile community. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology allows brands and marketers a new visual communication channel to engage the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:
Investor Relations:
Michael Irving
Paramount Advisors, LLC
407-878-5462
mike@parvise.com

SOURCE Thwapr, Inc.

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