Thwapr, Inc. Provides Corporate Update on Asia Progress and Asian Outlook

LAS VEGAS, May 29, 2012 /PRNewswire/ -- Thwapr, Inc. (OTCBB: THWI), a mobile video sharing company, provided a corporate update today to highlight Thwapr's progress in Asia. Ron Singh, CEO of Thwapr, Inc., is pleased to report that the collaboration with Darlus Pte Ltd and Shyalala is progressing smoothly.  Thwapr is working closely with the Darlus team to establish a separate technical infrastructure with the necessary SMS connectivity and Short Code in Asia Pacific dedicated to service the Asian marketplace.  

Thwapr is diligently working with Shyalala to identify a strategy to create exposure in Asia. There are several high profile proposals with identified brands and business organizations being considered.  Thwapr and Shyalala are forming the strategic plan to develop an effective roadmap for the greatest market penetration and highest revenue potential.

Asian Mobile Opportunity Outlook

It is estimated that the total number of global mobile subscribers will reach approximately 7 billion by 2015 and the proportion of Asia is expected to be 65% of the total, forming the most significant region among the world mobile markets.  Currently, 30% of the world's mobile users live in India and China; and subscribers in each country are rapidly approaching 1 billion.

In China, the mobile subscriber base grew to 987.58 million in January 2012. And according to Analysys International data, China's mobile video market is projected to reach 280 million subscribers in 2013.  According to Gartner, Asia Pacific is the leader in mobile advertising revenue at $1.69 billion currently and expected to grow to $6.9 billion by 2015. 

Global brands are attracted by mobile in Asia for its massive audience in the developing countries that is unreachable through other channels; however, the lack of mobile standards and fragmentation inherent to the industry makes it difficult to effectively reach consumers. Marketers need solutions that deliver to a wide range of mobile devices, not just smart phones and tablets; they recognize the importance of mass-market communications that reach all customers, whatever their handset or however mobile savvy the consumer might be.

Marketers embrace ubiquitous forms of mobile marketing – SMS is the lowest common denominator; from there, Thwapr's cloud-based, device and app-agnostic technology solves the unsupported video format problem and bridges the gap for dynamic brand engagement and video sharing.

"We are very excited about the market size and high growth opportunity in Asia. We are ideally suited to establish a presence throughout this region," said Ron Singh, CEO of Thwapr.

About Thwapr, Inc.
Thwapr is a mobile video sharing platform company that has engineered a proprietary technology to deliver the best possible mobile video quality and user experience regardless of device, network or carrier. Thwapr's seamless device agnostic process empowers users to socialize video content, and provides a solution to monetize the mobile community. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology allows brands and marketers a new visual communication channel to engage the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:

Investor Relations:
Michael Irving
Paramount Advisors, LLC
407-878-5462
[email protected]

SOURCE Thwapr, Inc.

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