Three UK Selects Affirmed Networks for Network Transformation

ACTON, Mass., Feb. 26, 2018 /PRNewswire/ -- Affirmed Networks, the leader in virtualized mobile networks, today announced that Three UK ("Three") has selected its cloud-based solutions for Service Awareness, GiLAN services and virtual probe and analytics to enable the transformation of their mobile network.

One of the first providers to offer "all you can eat" data plans, Three has been a disruptive force in the mobile industry since introducing the first 100% 3G network in the UK in 2003.  Today, they carry more than 32% of the UK's mobile data traffic and cover 99% of the country's population.

Three has consistently focused on providing the best possible mobile experience to their customers.  This network transformation, will dramatically accelerate their creation and delivery of new services and experiences.  Network complexity will also be reduced by combining multiple network functions in a single platform.

The broad solutions selected by Three enables a far-reaching network transformation.  Affirmed's virtualized Service Awareness and GiLAN solution provide a rich set of subscriber centric service and control capabilities including application-based charging, proxy services, TCP optimization, video optimization and security services to name a few.  Affirmed's vProbe and analytics solution complements these services with real time intelligence and service assurance.  Finally, with Affirmed's integrated Service Function Chaining (SFC), Three will be able to deliver new service experiences more quickly. 

"Our network strategy focuses on delivering the experience our customers want, when they want it," said Phil Sheppard, Three UK's Director of Network Strategy.  "Affirmed Networks has designed an innovative technology which will allow us to deliver an even better network for our customers and be more responsive to their needs."

"Three is renowned for challenging the status quo and focusing on the needs of its customers," said Hassan Ahmed, Affirmed Networks' Chairman and CEO.  "They were among the first operators to offer all-you-can-eat data and they are now embracing a new architecture with unrivaled performance and flexibility to rapidly deliver new service experiences"

Today, Affirmed Networks has more than 65 customers across five continents, including some of the world's largest and most innovative operators.

About Three

Three is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries. Three employs more than 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 324 retail stores. Three UK is a communications company focused on making the industry better for everyone. We want to give customers a quality, reliable experience and address the industry issues that frustrate them.  We continue to look at ways of improving the services we offer our customers. Three UK carries 32% of the UK's mobile data traffic. Our network covers 99% of the UK population. Three UK is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries. Three UK employs more than 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 324 retail stores.

For more information visit www.three.co.uk

About Affirmed Networks, Inc.

Affirmed Networks has achieved significant attention as its Network Functions Virtualization (NFV) solution has become the standard for the world's top mobile operators. Currently, the company has been deployed commercially, including in Tier 1 and Tier 2 mobile networks, and is engaged in many trials worldwide. For more information, please visit: www.affirmednetworks.com.

SOURCE Affirmed Networks

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