Three Teradata Customers Earn Leadership Awards from Ventana Research

DAYTON, Ohio, Nov. 19, 2010 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, extends congratulations to three customers who have been awarded four prestigious 2010 Leadership Awards from Ventana Research. The awards are presented annually to recognize companies that have most effectively achieved success through using people, processes, information and technology and applying best practices within specific business and technology categories.

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Standing out from among many competing submissions, Teradata customers were acknowledged for the ways they have, "distinguished themselves in their approach to improving their performance," said Mark Smith, CEO and executive vice president, Research, Ventana Research.

The benchmark research and advisory services firm recognized:

• RBC Financial Group with the Contact Center Analytics and Performance Leadership Award for its use of analysis of detailed data to improve contact center operations through fast and effective response to customers.
• Sabre Airline Solutions with the Analytics Leadership Award for its use of data to provide a succinct, real-time view of each customer's operational performance from which airline executives can make timely and impactful business decisions.
• Station Casinos with the Customer Analytics and Performance Leadership Award for its use of Teradata to integrate information about its customers for highly personalized marketing efforts, and;
• Station Casinos with the Marketing Analytics and Performance Leadership Award for its use of Informatica and Teradata as the lynchpin for real-time data integration and data quality in campaign management.

"Our customers excel in the discipline of applying analytics to their enterprise data to gain insight and improve their performance across a broad range of critical operations," said Randy Lea, vice president product management and marketing, Teradata Corporation. "The use of analytics today spans the enterprise. From top-of-mind business analysis for the CEO to personalized offers or support for the contact center, our customers are gaining a competitive advantages and enormous return on investment."

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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