Three out of Five Online Shoppers Were Mobile on Thanksgiving

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Nov 28, 2014, 07:03 ET

PITTSBURGH, Nov. 28, 2014 /PRNewswire/ -- This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand's Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.

According to Branding Brand's sample of 35 North American retailers running on its commerce platform, mobile devices (smartphone and tablets combined) produced a total of 1,569,222 visits, 30,424 orders, and $3,627,349 in revenue on Thanksgiving Day. In addition, mobile devices generated:*

Thanksgiving 2014: 3 out of 5 Online Shoppers Were Mobile

61% of all online visits (70% iOS; 29% Android; 1% Other**)
- 44% smartphones
- 17% tablets
40% of all online orders (73% iOS; 26% Android; 1% Other)
- 22% smartphones
- 18% tablets
40% of online revenue (82% iOS; 17% Android; 1% Other)
- 19% smartphones
- 21% tablets

*The above numbers do not include data from Branding Brand apps.
**Other includes Windows, BlackBerry, and other operating systems.

Compared to 2013, Branding Brand's Mobile Commerce Index showed the following year-over-year increases for the same 35 retailers:

Mobile market share of all online visits increased 33%
Mobile market share of all online orders increased 42%
Mobile market share of all online revenue increased 55%

Mobile shopping visits peaked at 9 p.m. EST, while mobile revenue surged at 10 p.m. EST. Louisiana, West Virginia, Indiana, South Dakota, and Tennessee were the highest-converting states in the United States.

Additional reports on the entire Thanksgiving through Cyber Monday period will be released throughout the week at blog.brandingbrand.com.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into consumer-friendly smartphones, tablets, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.

ABOUT THE MOBILE COMMERCE INDEX: The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for Apple, Android, and other mobile devices. Issued monthly at blog.brandingbrand.com, the Index identifies e-commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand is responsible for the mobile websites and apps of over 200 major retailers around the world.

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SOURCE Branding Brand