Thomas'® Launches Limited Edition Blueberry Pancake Swirl Bread

Breakfast Fans Rejoice as Thomas' Reinvents the Summertime Morning Favorite

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Jun 26, 2017, 12:15 ET

HORSHAM, Pa., June 26, 2017 /PRNewswire/ -- The Thomas'^®brand today announced the introduction of new Limited Edition Blueberry Pancake Swirl Bread — 'swirling' the summer flavor of blueberry pancakes into their signature Swirl Bread line. Starting June 19 and running through September, Thomas' Blueberry Pancake Swirl Bread will be available in select regions of the country at grocery stores and other major food retailers, with a suggested retail price of $3.99.

NEW Thomas' Limited Edition Blueberry Pancake Swirl Bread

With hints of rich, pancake flavor highlighted by a delicious blueberry swirl running throughout each bite, the new Blueberry Pancake Swirl Bread features the bright, fresh flavors of the season. Thomas' signature Swirl Bread line lets fans bring a swirl of flavor into their favorite recipes, and from brunch staples to sweet desserts made with the freshest berries, fans can now customize their Swirl Bread creations in a tasty new way this summer.

"Blueberry pancakes are a nostalgic favorite for consumers and represent two of the most quintessential, all-American flavors," said Richard Link, Senior Director of Marketing, Breakfast Team. "We set out to bring fans the ultimate breakfast experience by 'swirling' this classic breakfast into our Swirl Bread line — creating a new offering that's perfect for summer and can be enjoyed as a delicious breakfast, afternoon snack or sweet ending to the day."

The Thomas' brand dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies^® English Muffin. The company has since added bagels and breakfast breads to its breakfast offerings. Today, Thomas' sells the No. 1 English Muffin and No. 1 grocery bagel in the U.S.

For a full list of Thomas' products — including all of the available Swirl Bread flavors — and where to buy them, please visit www.ThomasBreads.com.

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Let your taste buds swirl into summer with NEW Limited Edition Blueberry Pancake Swirl Bread from #ThomasBreakfast!

About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 22,000 U.S. associates operates more than 56 manufacturing locations in the United States. Over 12,000 distribution routes deliver our leading brands such as Arnold^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Freihofer's^®, Heiner's™, Marinela^®, Mrs Baird's^®, Nature's Harvest^®, Oroweat^®, Sara Lee^®, Stroehmann^®, Thomas'^®, and Tia Rosa^®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries.