Thismoment Secures $17.6M in Funding to Push the Boundaries of User-Generated Content Marketing
New Capital to Support Product Development to Meet Growing Demand for UGC Management as Core Layer in Enterprise Marketing Technology Stack
SAN FRANCISCO, Oct. 15, 2014 /PRNewswire/ -- Thismoment today announced that it closed a $17.6 million Series D funding round led by Sierra Ventures, Trident Capital and UMC. The new funding will be used to advance the development of Thismoment Content Cloud™, which many of the world's largest companies rely upon to power user-generated content (UGC) marketing across the enterprise.
"Our mission is to help enterprises evolve their use of UGC beyond promotions and campaigns into always-on business applications that transform how they engage with their customers, employees and prospects," said Vince Broady, Founder and CEO. "Thismoment Content Cloud is the most advanced UGC management platform in the market, and is the only solution that is integrated with leading IT systems, from publishing platforms to CRM to analytics. This is why it is being deployed by the world's most innovative companies – including Coca-Cola, AB InBev, Salesforce.com and Sephora – to power next generation, content-driven digital experiences at an enterprise level."
UGC is an essential part of establishing brand credibility and developing more personal relationships with customers, employees, partners and prospects. Thismoment Content Cloud automates the process of monitoring, moderating and clearing rights to UGC across multiple platforms and media types. In addition, it allows UGC to be mixed with professionally created content, enabling new and more engaging digital experiences across every part of the enterprise including brand marketing, sales enablement, customer support and HR/recruiting. Through integration with leading systems such as Adobe Marketing Cloud, Salesforce1 and Sprinklr, Thismoment Content Cloud efficiently meets a critical need within an enterprise's marketing technology stack, while providing maximum return on existing IT investments.
"Thismoment pioneered the development and adoption of UGC for brand marketing," said Eric Jeck, Managing Director at Trident Capital. "Their technology, market traction and unique vision for the industry make them ideally suited to help organizations deploy UGC applications that support all sides of a brand's business."
About Thismoment
Thismoment is a marketing technology company that enables the world's biggest companies to connect with their target audiences in real time on any device. Through Thismoment Content Cloud, our digital storytelling platform, we enable effortless content curation, digital experience creation and sharing, and seamless enterprise technology integrations. More than 150 top brands and agencies use Thismoment, including Coca-Cola, Intuit, Levi's, Sephora, Fleishman Hillard and Digitas. For more information, visit http://www.thismoment.com.
Contact:
Marc Cowlin
Thismoment
[email protected]
Ben Shannon
SHIFT Communications
[email protected]
(617) 779-1886
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