This Technology and Sigma Systems Launch Cross-Platform Solution for Content Management and Advanced Advertising at The Cable Show

LOS ANGELES, May 12 /PRNewswire/ -- The Cable Show --  This Technology, a technology leader in advanced advertising, and Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, today announced at NCTA's The Cable Show a turnkey cross-platform solution that enables operators to manage content, inventory and subscriber information across advertising platforms.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090302/PH77214LOGO )

Called "XIS," the solution is a bundle of backplane services defined by the SCTE 130 standard for advanced advertising that works with any front-end system also defined by the standard. Specifically, XIS consists of a Content Information Service (CIS) and Placement Opportunity Information Service (POIS) provided by This Technology, and a Subscriber Information Service (SIS) from Sigma Systems that easily connects into any Ad Management Service (ADM) or Ad Decision Service (ADS) to enable a turnkey, open standards approach to managing content, inventory, and subscriber information for advanced advertising in linear, interactive, dynamic, and IPTV environments.

"XIS is platform-agnostic solution from This Technology and Sigma Systems for enabling cost-effective management and control of addressable advertising on an operator's platform," said Preston Gilmer, vice president of Marketing for Sigma Systems.

Cable Show attendees can view XIS as part of a multi-vendor dynamic linear ad insertion demonstration in OpenTV's pedestal in the CableNET® Showcase area.

About This Technology, LLC

This Technology, LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma Systems' powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services -- over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, broadband, video, and triple-play and quad-play services. NGOs around the globe -- including Bell Aliant, Cox, Rogers, TELUS, YouSee and ZON Multimedia -- trust Sigma Systems for service transformation and innovative solutions with market-leading expertise for the delivery of today's -- and tomorrow's -- new services. For more information about Sigma Systems, visit http://www.sigma-systems.com. Follow Sigma Systems on Twitter: http://twitter.com/SigmaSystems.

CableNET is a trademark of Cable Television Laboratories, Inc.

SOURCE Sigma Systems

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