This Mother's Day, Zales Encourages Everyone to #UnplugForMom

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May 11, 2017, 07:01 ET

AKRON, Ohio, May 11, 2017 /PRNewswire/ -- At Mother's Day, what every mom deserves most of all is your attention. That's why Zales, The Diamond Store, is encouraging everyone to #UnplugForMom this Mother's Day and take the time to truly connect with the woman behind the most important job in the world. Put down your cell phone, take a social media break and make time to interact one-on-one - you may just be surprised what you learn about mom.

"In talking with customers, both those who are moms and those celebrating them, we know that all wish they had more quality time to spend together," said Scott Davies, senior vice president of marketing, Zales. "This really inspired us to encourage everyone to use the occasion of Mother's Day to slow down and to make time for mom. How often do we really get to focus on her? When do our conversation revolve around her life, interests and passions? Mother's Day is the perfect time for this, and it is the perfect way to celebrate the woman who always unplugs for us, no matter what."

In the spirit of celebrating who mom really is, as well as the unique bond that you share, there is no more personal or meaningful gift than jewelry – and no better way to let her know much she is loved and appreciated. Whether recognizing the mother who evolved from your personal stylist to your biggest fan to your best friend, or the woman who made your dream of having a family a reality, Zales has the perfect way to spoil her almost as much as she does everyone else.

Show mom you would still gladly play in her jewelry box with a gorgeous option from the Vera Wang LOVE collection from the renowned designer
Remind her of your never-ending love with a gift from the Unstoppable Love® or Endless Brilliance™ collections featuring a sparkling commemoration of your adoration
And, don't forget to celebrate the woman who has helped you to earn the title of dad with a selection from the Ever Us™ collection of rings, earrings, pendants and bracelets featuring one diamond for your best friend and one diamond for your true love – signifying that she is both

About Zales, The Diamond Store
Zales Jewelers, a leading brand name in fine jewelry retailing, operates stores in the U.S. and Puerto Rico. Zales Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates approximately 3,600 stores. For additional information on Zales visit www.Zales.com or follow us on: Facebook, Instagram, Pinterest, Twitter and YouTube.

SOURCE Zales