This Holiday Season Safeway Helps Shoppers Find What They Need for a Tastier Festive Feast

PLEASANTON, Calif., Nov. 7, 2013 /PRNewswire/ -- Shoppers can depend on Safeway (NYSE: SWY) this holiday season to help make any occasion truly special. From a wide variety of turkeys and holiday meal selections to wines suitable for any gathering, Safeway has it all at a great value.

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The Thanksgiving meal kicks off the season and the highlight is enjoying a delicious turkey with friends and family. Safeway has a bounty of turkey choices, including fresh, natural, frozen and organic, so shoppers can find the perfect focal point for their Thanksgiving meal.

To complement any holiday feast, Safeway helps shoppers find the perfect wine pairing at prices to fit any budget. From buttery chardonnays to bold cabernets, each Safeway store has an average of 900 different wines to choose from, with some stores carrying over 2,000 varietals.

"During the holiday season, Safeway ensures our assortment meets the seasonal demand and provides savings to help shoppers create memorable holidays," said Mike Minasi, president of marketing for Safeway. "Our shoppers know they can trust Safeway to have the products they want at prices they love."

Value is important, especially during the holidays, and Safeway offers multiple ways to save. Safeway shoppers can save up to 20 percent more on top of great Club Card prices with just for U™, an easy-to-use savings tool offering digital coupons and personalized deals. Just for U™ deals are available online and through the Safeway App, giving shoppers access to personalized savings on the go.

"The holiday season is a busy time of year but it's important to take time to slow down and honor traditions — especially at a time of year when family and food are top of mind," said Chef Jeff Anderson, executive chef of the Safeway Culinary Kitchens. "This year, Safeway created the Tastier Holiday Recipe Contest as a way for home chefs to share their time-honored recipes."

The Tastier Holiday Recipe Contest is a great opportunity for home chefs to submit prized recipes for the chance to win a $1,000 Safeway gift card. Chef Jeff Anderson will be judging the contest, and shoppers can enter now through November 17^th. Visit the Safeway Facebook page to learn more about how to enter and win.

Safeway is a wonderful resource for shoppers throughout the holiday season. Finding the right holiday items, recipes and savings is easy through the Safeway Holiday Site and mobile app. Follow Safeway on Twitter for additional holiday information and find creative inspiration all season long from Safeway on Pinterest.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America. The company operates 1,406 stores in the United States which had annual sales of $37.5 billion in 2012. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.safeway.com.

Media Contact:
Adam Landres-Schnur
415-844-6215
[email protected]

SOURCE Safeway Inc.

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