ThinkVine Launches First Local-language Version of Marketing Mix Optimization Solution

CINCINNATI, Oct. 29, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced the release of a new version of its predictive, consumer behavior-driven marketing mix optimization software. With this version, ThinkVine demonstrates its support for the growing demand for its solution around the world, starting with the Japanese language.

"Continual rapid changes in consumer behavior coupled with competitive pressure are driving leading local and multinational companies to turn to innovative solutions to make smarter marketing investment decisions," said Mark Battaglia, ThinkVine chief executive officer. "Offering local-language versions of our software is a logical next step as ThinkVine scales in response to the increasing demand for better, more agile marketing analysis, planning and forecasting. Language-specific versions of our software will enable more marketers in more places to quickly get the answers they need to improve return on their marketing dollars."

Through a strategic partnership with IMJ Corp., a market-leading digital agency in Japan, ThinkVine has seen growing awareness and demand for its solution in Asia-Pacific. A Japanese language version is important to continue to provide in-market expertise to ThinkVine and IMJ customers in the region and support the efforts of International brands that are looking to enter and succeed in the Japanese market.

"We've had success in Japan with ThinkVine and value our partnership," said Keisuke Kato, IMJ managing director.  "A Japanese version of the software is critical to expanding that success and taking advantage of other opportunities in the robust Japanese market.  We are very excited to not only have this new local version, but to deliver the latest version of ThinkVine technology that offers a better way to use data and technology for agile, anytime marketing mix planning and optimization."

In June, ThinkVine released a new version of its award-winning software designed for marketers to quantify what's driving results, and plan faster and more easily.  Designed for CMOs and other marketers across industries, ThinkVine marketing mix optimization software helps them use data and technology for faster analysis, targeted planning, better forecasting and integrated optimization across all marketing.  On average, ThinkVine customers see a 30% increase in marketing results.

About IMJ

Established in 1996, IMJ went public on the Osaka Securities Exchange 'Hercules' in 2001. With extensive knowledge and experience in web and mobile integration, IMJ offers multi-device web integration services. IMJ's business solutions range from strategy formulation to web analytics to help clients maximize ROI across their marketing efforts. www.imjp.co.jp

About ThinkVine

ThinkVine's marketing mix optimization software delivers the right answers, right now by transforming marketing analysis, targeting, planning and forecasting to provide B2C marketers with both the historical insights, including accurate attribution across all of their marketing, and the forward-looking information they need to get the maximum return on their investments. With ThinkVine, marketers make better strategic decisions about spending levels, tactics and timing across consumer groups, products, channels and geographies.  Using innovative consumer behavior modeling, ThinkVine's breakthrough ThinkAhead Technology creates a custom, virtual marketplace that simulates how targeted consumers will respond to combinations of marketing activities over time. The ThinkVine software provides marketers with rich historical insights and better short- and long-term forecasts of ROI and sales, as well as support for an agile, objective ongoing planning process. Its customers include market leaders in consumer goods, food & beverage, financial services, retail, consumer services and other industries. http://thinkvine.com/

SOURCE ThinkVine

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