ThinkVine Adds New CEO to Continue and Accelerate Growth

Leading marketing planning and mix optimization software firm adds an experienced growth-stage software executive as its CEO

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ThinkVine

Oct 20, 2011, 11:00 ET

CINCINNATI, Oct. 20, 2011 /PRNewswire/ -- ThinkVine, a marketing optimization software company, announced today the appointment of Mark Battaglia as incoming CEO. Battaglia brings to ThinkVine more than 25 years of experience leading growth-stage software, software-as-a-service and information services businesses. His track record of success includes a variety of executive management roles at SPSS, Initiate Systems, Enclarity and Multicast Media. At each company, Battaglia was instrumental in simultaneously accelerating growth while improving operating efficiency.

Damon Ragusa, the company's founder, will continue as the company's Chairman and Chief Strategy Officer providing product vision and thought leadership. "Bringing Mark in as CEO is perfect timing for ThinkVine as we focus on growth," said Ragusa. "Mark has proven he can build significant software businesses during growth periods. He understands the challenges our customers face navigating a complex marketing landscape and sees how to exploit our advanced consumer-centric analytics software to give customers a competitive edge."

"ThinkVine is in the right place at the right time with the right offering," Battaglia said. "Never before have marketers had so many options or experienced so much pressure to deliver tangible results. ThinkVine enables CMOs and other marketing executives to use data they already have to solve urgent, highly visible problems in ways no other software product or consulting service can. I'm excited to join the ThinkVine team and to help to provide our customers with software that makes their marketing more responsive, more effective and more accountable."

About ThinkVine

ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated offering in The Forrester Wave on Marketing Mix: Q3 2011, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.

Email: [email protected]

URL: http://www.thinkvine.com

SOURCE ThinkVine