thinkThin® Creates Industry's First Natural Low Sugar Nut Bar: thinkThin Crunch™

VENTURA, Calif., Sept. 23 /PRNewswire/ -- thinkproducts, the creators of the no. 1 selling thinkThin® protein bar and a family of deliciously natural weight management products, today launched the industry's first natural low sugar nut bar called thinkThin Crunch. A mixed whole nut bar with three flavors (Mixed Nuts, Mixed Nuts & Chocolate, and Mixed Nuts & White Chocolate), the thinkThin Crunch bar has 70 percent less sugar and 80 percent more protein than other fruit and nut bars. thinkThin Crunch expands the company's natural weight management product line with broad appeal for the entire family.

"We are thrilled to provide a major breakthrough in the popular nut bar category by creating a bar that not only highlights the goodness of whole nuts but also reduces the sugar content, increases the protein and delivers more delicious flavor compared to anything else in the market," said Lizanne Falsetto, CEO of thinkproducts.

Although most natural nut bars on the market are high in sugar, there are surprisingly few that include chocolate. thinkThin Crunch turns that trend upside down with two chocolate-dipped mixed nut bar choices that offer an indulgent nutty flavor with guilt free dark or white chocolate.

"What I appreciate about the new thinkThin Crunch bar is the 10 grams of protein, which helps me to keep on working, even if I don't want to; the 4 grams of fiber that helps to keep me full and the only 3 grams of sugar, which is less sugar than a piece of fruit," said Deborah Enos, Certified Nutritionist and Author of Weight a Minute! "Another bonus for me is I can eat this bar and not get sticky fingers, which is a real plus if you're eating on the run or in need of a healthy boost while in the car."

According to Mintel, 85 percent of Americans now believe that "obesity" is an epidemic, and nearly 90 percent of Americans state that healthy eating is very or somewhat important to them. There are 23.6 million people in the United States, or 8 percent of the population, who have diabetes, according to the American Diabetes Associates.

For consumers suffering from gluten intolerance or Diabetes, the gluten-free thinkThin Crunch creates a new and appealing choice. thinkThin Crunch is available today at thinkproducts' web site http://shop.thinkproducts.com/ and on amazon.com. In September, thinkThin Crunch will be available at Grocery, Drug, Natural and Specialty stores across the country.

About thinkproducts

thinkproducts creates deliciously natural weight management products for consumers that want to "think about what they eat" while living a full and energetic lifestyle. All thinkThin® products are based on three key nutritional principles: low to no sugar, high protein, gluten free. The thinkThin® product family consists of natural, nutritious and convenient weight management foods that include thinkThin®Protein Bars (ten flavors) for the on-the-go, active lifestyle including three new dessert flavors to satisfy after dinner cravings; thinkThin® Bites (three flavors), a 100-calorie, five bars per box, perfect-sized snack; and thinkThin® Crunch, a low sugar mixed nut bar (three flavors) for the entire family. For more information visit http://www.thinkproducts.com.

SOURCE thinkproducts

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