Thinking Outside the Retail Box: The Ins and Outs of Corporate Buys and Catalog Sales for Authors

NEW YORK, Nov. 13, 2013 /PRNewswire/ -- With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with brick-and-mortar retailers like Barnes & Noble and ecommerce sites like Amazon, there are additional sales channels for authors.  Bulk sales offer an opportunity to move thousands of copies of books and eliminate the possibility of returned product. Depending on the type of book, authors can explore a variety of bulk sales options, including:

• Books offered at annual company meetings
• Books promoted to consumers at a discount
• Books offered to new clients by financial institutions
• Books targeted to new home buyers
• Catalog sales

(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a)
(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO)  

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., takes authors through two of the most common bulk sale methods in her latest article for PR Newswire's Small Business PR Toolkit. From determining whether your book is a fit for corporate buys, to offering tips on how to position your book to advantage in the competitive world of catalogs, Sansevieri offers a realistic guide for boosting sales your profile through often-overlooked channels.

To learn more: http://bit.ly/18s2aKt

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

SOURCE PR Newswire Association LLC