ThinkGeek Develops the Mr. Beard - Beard Machine

Heralded as massive leap forward in facial hair technology

News provided by

Geeknet, Inc.

Apr 01, 2014, 08:00 ET

FAIRFAX, Va., April 1, 2014 /PRNewswire/ -- ThinkGeek's internal R&D Department, GeekLabs, is proud to announce the launch of the Mr. Beard – Beard Machine.  The Mr. Beard is designed to help the facial-follicle-impaired capture the returning trend of styled beards and mustaches.

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ThinkGeek's latest invention, the Mr. Beard - Beard Machine helps the facial follicle impaired grow and style their own beard and mustache. The patented technology utilizes a unique cartridge based system to apply real luxurious hair that can be left on until the wearer chooses to shave it off. (PRNewsFoto/Geeknet, Inc.) (PRNewsFoto/GEEKNET_ INC_)
ThinkGeek's latest invention, the Mr. Beard - Beard Machine helps the facial follicle impaired grow and style their own beard and mustache. The patented technology utilizes a unique cartridge based system to apply real luxurious hair that can be left on until the wearer chooses to shave it off. (PRNewsFoto/Geeknet, Inc.) (PRNewsFoto/GEEKNET_ INC_)

The patent-pending process allows users to select from one of over 200 styles, each clearly labeled for cut, style, and color on proprietary B-Cup inserts.  Each B-Cup contains sterilized, salon-quality hair particles that are bonded to the users face.  Once applied, the beard or mustache can be groomed and treated as if it were the wearer's natural hair.

"We have been quietly working on this one for a number of years, really ever since we first saw a hipster playing a mandolin on YouTube," remarks Steve Zimmermann, Undersecretary for the Ministry of Misinformation. "GeekLabs developed the Mr. Beard as a labor of love to help balance the beard discrepancy and give our smooth-faced friends the opportunity to reach their maximum potential."

The Mr. Beard – Beard Machine comes with 5 starter styles to choose from: Fu Manchu, Green Arrow, Freddie Mercury, Handlebar, and ThinkGeek Founder.

For more information on the technology behind the Mr. Beard and for video and high-resolution photos, please contact thinkgeek.com directly or visit www.thinkgeek.com/product/1ba3.

About ThinkGeek
ThinkGeek, a wholly owned subsidiary of Geeknet, Inc. (NASDAQ: GKNT), is the premier retailer for the global geek community.  Since 1999, ThinkGeek has been creative a world where everyone can express their inner geek, embrace their passions, and connect with one another.  Our obsession is creating and sharing unique and authentic product experiences that stimulate our fans' imaginations and fuel their geek core.  We believe that there is a geek in everyone and that it should be celebrated.  Want to learn more?  Check out thinkgeek.com.

GKNT-G

This release is an April Fools' release and should be taken as such by readers and the media.

Photo - http://photos.prnewswire.com/prnh/20140401/SF94622
Logo - http://photos.prnewswire.com/prnh/20120510/MM05555LOGO

SOURCE Geeknet, Inc.

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