Things Are Heating Up This Summer with Dentyne Split2Fit and Krysten Ritter

NEW YORK, June 28, 2012 /PRNewswire/ -- Hot nights mean it's finally summer time in the city! Dentyne will be making temperatures rise even higher with a one-time only Summer Night Out cocktail party in New York City hosted by Krysten Ritter. Dentyne and Ritter want to be sure you Practice Safe Breath all summer long with the perfect wingman – the new Dentyne Split2Fit pack!

Dentyne Split2Fit is hosting this event to remind people to not blow their chances of meeting their special someone due to unsafe breath.  In fact, the brand recently conducted a national survey that revealed how 58% of 18-34 year-olds lost interest in someone they were attracted to due to bad breath alone.  Confidence is key when walking into a party like the Dentyne Split2Fit Summer Night Out event, however the same survey found that bad breath can be an instant confidence killer (70% of respondents feel less confident meeting someone if their breath isn't fresh).  And while you're there, don't expect others to help you out – 85% of people think it's harder to tell someone they have bad breath than tell them their zipper is down. 

The Split2Fit Summer Night Out party will serve as the kickoff to a Safe Breath summer and with the Dentyne Split2Fit pack, it is now easier to than ever to be prepared when things heat up this time of year. Introduced earlier this year, the Dentyne Split2Fit pack is an innovative, versatile package that splits into two smaller, sleeker packs, allowing you to slip it in to those tight-fitting places. You may be wearing less this time of year – but that does not mean your breath has to suffer.

"I'm excited to be teaming up with Dentyne and hosting such a fun night out in New York," said actress Krysten Ritter.  "When you're out on the town the last thing you want to be thinking about is how your breath is doing. With the Split2Fit pack, you can just slip it in your clutch or pocket and be ready to Practice Safe Breath!"

In addition, for those who can't make it to NYC for the party, Dentyne has partnered with Tellagami (formerly Xtranormal) to show the world how the new Split2Fit pack fits almost anywhere.  Using a library of off-beat characters and backgrounds, Dentyne has created the Split2Fit Shorts, a series of videos that show off the new pack's amazing ability to fit into the strangest of places.  Featuring everything from banana hammock swimsuits to talking crash test dummies, the Split2Fit pack can insert itself into any situation. With the Split2Fit Shorts, Dentyne shows that fresh breath confidence is key this summer and beyond.  You can view the premiere episodes now on the official Dentyne YouTube channel http://www.youtube.com/user/TheDentynegum, watch at facebook.com/dentyne or follow along on Twitter @dentyne

About the Dentyne Split2Fit Pack

The new Dentyne Split2Fit pack can be split into two smaller, sleeker and easier-to-carry packs while holding 33% more gum than before (16 vs. 12 pieces), it is now much easier to carry your socializing essentials when out for the night.  Now you can carry all 16 pieces at once, or, if space is limited, you can split the pack into two smaller halves that are easier to slip in to close-fitting places like a shirt pocket or a clutch. The new Split2Fit pack holds more pieces than before allowing you to be prepared to Practice Safe Breath while out for the night – crucial for that chance social encounter and first impressions.

About Dentyne

The Dentyne brand offers a range of flavors and options to encourage social connections.  Dentyne Ice gum delivers bold breath freshening with intense, yet smooth great tasting flavors like NEW Mint Frost, Arctic Chill, Peppermint, Spearmint, and Dentyne Fire.  Dentyne Pure – first in the gum category with NeutraFresh – a proprietary blend of ingredients that is clinically shown to neutralize bad breath odors. Available in Mint with Herbal Accents and Mint with Melon Accents, Dentyne Pure doesn't just mask bad breath, it purifies breath deliciously.  All Dentyne sugarless gum products can be found in convenience, mass merchandise, drug stores, grocery stores and other retail outlets. To learn more about the Dentyne family of sugarless gums, please visit www.dentyne.com.

About Kraft Foods

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.  Twelve of the company's iconic brands –Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business.  The transaction is expected to be completed before the end of 2012.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

About the Survey Methodology

The Dentyne Safe Breath Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,025 nationally representative American adults, ages 18 to 34, and among 400 Americans ages 18 to 34 in each of the top ten DMAs, between January 4 and January 17, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the nationally representative sample of adults 18 to 34, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. For each individual DMA, the changes are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.9 percentage points.

SOURCE Dentyne