TheStreet Creates 4 New TV Shows!
Announcement made at 2015 Digital Content NewFronts
NEW YORK, May 7, 2015 /PRNewswire/ -- TheStreet, Inc. (NASDAQ: TST) announced 4 new regular TV shows during its participation at the 2015 Digital Content NewFronts. In addition to TheStreet presenting its multi-award winning video content, attendees were treated to clips from the 4 new shows and personal introductions from the incredible talent behind each show. TheStreet demonstrated firsthand to attendees, how aligning with TheStreet TV, the leading provider of financial news and commentary, can benefit their brand. The event took place at Yotel, NYC
TheStreet's newsroom is renowned for its ability to break down information barriers, providing audience with much needed independent financial insight. Over the last 3 years, TheStreet TV has revolutionized its online video output, investing heavily in new digital studios, content creators and state of the art equipment. TheStreet TV team is highly efficient, producing over 600 pieces of content a month focusing on the latest financial and business news moving the global stock markets, one-on-one interviews with newsmakers and business thought leaders, and cutting edge technology coverage.
"At TheStreet TV, we are the only ones focused on purposeful viewing for investing and money. We focus solely on the needs of the investor community, 'said Elisabeth DeMarse, Chairman and CEO of TheStreet, Inc. "Our video advertising opportunities are designed to help marketers make an emotional connection between our audiences and their brands."
"I think our video at TheStreet is the definitive industry meter," said Jim Cramer, legendary financial expert and Founder of TheStreet. "How about an actual professional video, made by terrific people, that gets to the point immediately and tells an amazing story? To do that, and to do it higher than TV quality – that is what TheStreet is doing."
Here is a breakdown of TheStreet's 4 New TV Shows:
DISRUPTORS
Each week 'Disruptors' will introduce viewers to the latest gadgets in the tech world. Some of the devices are changing the way people work, others are making life easier and some are just plain fun. TheStreet's Gregg Greenberg will speak with the CEOs of companies trying to disrupt the way everyday products are used. Gregg Greenberg reports.
PERSPECTIVES FROM WALL STREET
'Perspectives from Wall Street' will focus on a different sector each week with TheStreet's Jim Cramer and two other investment pros. The series will offer investing ideas for individuals based on their age and risk tolerance. The guests, along with TheStreet's Jim Cramer, will give viewers their best investing idea. Viewers will get 3 stock picks: one for a 30 year old investor, one for a 45 year old investor and one for a 65 year old investor. The ideas will cross asset classes and the article will offer more in-depth reasons for their stock picks. Award winning journalist and TheStreet's Editor at Large, Rhonda Schaffler, anchors.
FINANCIAL FIX
Is there someone in your life who loves to spend and has no idea how to save? Or, know someone who is so frugal the thought of spending any money makes them sick? For many Americans making the wrong decision can have a long-lasting impact on daily lives and retirement planning. This monthly series will crowdsource the names and stories of individuals from Facebook and Twitter who could benefit from some professional financial advice. One person will be chosen each month. The video profile segment will delve into the person's life and illustrate what they are doing right and wrong and give them an action plan and the accompanying article will a much more in-depth step by step guide on how the person should spend and save. Lauren Lyons Cole reports.
THE GAMECHANGERS
The weekly series will profile up and coming entrepreneurs who are changing the world through a new invention or creative use of technology. From the winners of the Intel and Google X Prize to VC-funded startups, the series will highlight early stage entrepreneurs and CEOs, whose ideas have the potential to create a seismic disruption to business as usual. The series will focus on Millennial men and women across the United States. The series will showcase the invention or technology and the accompanying article will profile the inventor, their idea and the opportunities for established companies who could benefit. Scott Gamm reports.
For more information about TheStreet, please visit t.st.
About TheStreet, Inc.
TheStreet, Inc. (www.t.st) is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
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Contact: Aedin Moloney, TheStreet, Inc., Aedin.Moloney at thestreet.com
SOURCE TheStreet, Inc.
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