There Is Still More To See In Your Cheetos

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Jul 11, 2018, 08:00 ET

CHEETOS CELEBRATES FANS' WILD IMAGINATIONS WITH COVETED EXPERIENCES AND PRIZES

Fans Invited to Submit Unique Cheetos Shapes for a Chance to Win What They See

PLANO, Texas, July 11, 2018 /PRNewswire/ -- The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, "is that a dog? a unicorn? a sailboat? a Flamin' Hot cat?" For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/

Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack.

Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes.

"Cheetos believes you should never stop having fun with your food – and our fans agree. Over the past two years, and over 200,000 submissions later, Cheetos Museum proved how exceptionally creative our fans are," said Brandi Ray, senior marketing director, Frito-Lay North America. "We are excited to offer a new way to celebrate that creativity with the opportunity to win unforgettable experiences and prizes for the interesting shapes you see in your Cheetos snacks. We can't wait to see what our fans submit."

A total of $100,000 will be awarded over the course of the ten week contest in the form of prizes and experiences. Each winner will receive a prize valued up to $11,000 based on their submission and designed specifically for them. Cheetos will also be awarding unexpected prizes throughout the contest for clever shape submissions.

Visit CheetosWinWhatYouSee.com for contest details and to submit the shapes you see in your Cheetos, and follow @Cheetos on Instagram or @ChesterCheetah on Twitter for winner announcements and contest updates.

About Cheetos

Cheetos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay