THERAPLEX Ramps Up Production of SA FACIAL PEEL KITS to Meet Increased Demand

MEMPHIS, Tenn., April 27, 2011 /PRNewswire/ -- The Memphis-based Theraplex Company announced a significant increase in the production of its Theraplex SA Facial Peels (salicylic acid peel kits) to meet increased demand.

Theraplex is responding to a recent announcement that BETA-LIFTX(1), a leader in the salicylic acid peel market, has been discontinued. The news has many dermatologists switching to the signature Theraplex Peel System, Theraplex SA Facial Peel.

Salicylic acid peels are mild peels administered in a physician's office to exfoliate dead skin and improve the appearance of acne, melasma, post-inflammatory hyperpigmentation and photoaging, including fine lines and wrinkles.

"The Theraplex Peel is an excellent salicylic acid peel which I use regularly," said Gary D. Monheit, M.D., Associate Clinical Professor, Departments of Dermatology and Ophthalmology, University of Alabama at Birmingham. "It is non-irritating, has less discomfort than generic salicylic acid and provides a convenient system for application giving an even peel."

Jeanine Downie, M.D., Director, image Dermatology P.C., in Montclair, New Jersey, who formerly used BETA-LIFTX, has switched to the Theraplex line of peels. According to Dr. Downie, "The Theraplex Salicylic Acid Peels continue to be excellent for my patients and my dermatology practice; the results have been spectacular, and my patients keep coming in for more."

Theraplex entered the salicylic peel market approximately two years ago, with two formulations - 25% and 30%. Last year, the company added a 20% formulation in response to dermatologists' requests.

"Today, we offer the most complete line of salicylic acid peels, and our kits include a post treatment moisturizer so the physician does not have to purchase separate items," said Rachel Plant, Director of Sales and Marketing for The Theraplex Company. "Each kit contains a 0.75 oz. bottle of Theraplex HydroLotion, a unique, hypoallergenic, noncomedogenic and fragrance-free moisturizer."

Theraplex moisturizers are available, without a prescription, behind the pharmacy counter of most major retail pharmacies; through dispensing physicians; and on-line at www.theraplex.com.

Dermatologists, who would like to sample Theraplex SA Facial Peels or other Theraplex products, should contact Theraplex directly at (888) 437-2753.

For more information about Theraplex SA Facial Peels and moisturizers, go to www.theraplex.com.

CONTACT:  Rachel Plant
Director of Sales & Marketing, Theraplex
[email protected]
(901) 531.7211

(1) BETA-LIFTX is the registered trademark of NYCOMED US INC.

SOURCE Theraplex Company