theCOMMSapp(TM) Changes Company Name to APPrise Mobile(TM)

NEW YORK, Sept. 8, 2014 /PRNewswire/ -- theCOMMSapp today announced that the Company has changed its name to APPrise Mobile. The name change and rebranding reflect the company's broader platform-as-a-service (PaaS) operating model that enables organizations of all sizes, including the enterprise, to easily and cost effectively create native, mobile apps to communicate to their core audiences.

The new APPrise Mobile brand provides an umbrella to unify the Company's products that presently include theIRapp® for investor relations, theEMPLOYEEapp™ for internal communications, theCONFERENCEapp™ for conference and event communications, as well as theCOMMSapp™ for external communications. With the new name, the Company will leverage the rapid growth in the mobile industry to expand into new communications verticals.

Jeff Corbin, CEO and Founder of APPrise Mobile said, "When we first launched our platform in June of 2012, we were focused solely on the investor relations industry and providing a solution for public companies to communicate with their investors.  We soon learned that customers of theIRapp product line, including Fortune 100 companies, saw our platform as a simple and cost effective way to communicate with other audiences including employees, customers, partners and more." 

He continued, "Since our launch, we have rolled out several products, each with considerable market opportunity.  We continue to garner interest in other communications verticals from companies that are looking to implement a mobile communications strategy and can benefit from having a cost effective and easy to implement native app solution.  Over time, we intend to make specific products available for additional use cases.  The name change to APPrise Mobile provides us with the ability to do so in an organized fashion.  In a nutshell, APPrise Mobile is a communications app platform that allows any organization, large or small, to directly and instantaneously 'apprise' its target audiences no matter where they are located via mobile." 

Coinciding with the Company's name change, APPrise Mobile also announced today its quarterly platform upgrade – Version 7.0. The upgrade includes: a new and more current design and improved user experience; the ability to take notes directly onto documents within the app; and a new notification center that enables companies to push messages directly to the home screen of a user's device.  

"Version 7.0 is our most robust platform upgrade to date," said Corbin. "The note taking capability transforms our app into a functional business productivity tool. The enhanced push notifications allow companies to ensure that their messages can be found on the coveted home screens of their key audiences' mobile devices. The new design provides an improved and more visually appealing user experience." 

About APPrise Mobile

APPrise Mobile is a business-to-business/enterprise native app platform-as-a-service (PaaS) that enables organizations to effectively communicate via mobile.  Developed by communications professionals looking to fill a technological void in the communications industry, APPrise Mobile allows any organization that has defined and targeted audiences to have direct access to these important individuals through their iPhones, iPads, Android and other mobile devices.  Through its turn-key platform, within only a few weeks, any company can have their own branded app available on Apple's App Store and Google Play. Apprise Mobile's products facilitate bring your own device (BYOD) programs and allow companies to send critical information via mobile in a secure environment.

APPrise Mobile offers its platform through product lines that currently include: theIRapp®, for public companies to push information to their investors; theEMPLOYEEapp™, for secure employee communications; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications.

For more information about APPrise Mobile and its products, visit www.APPrise-mobile.com and follow the company on Twitter @APPriseMobile.

Contact: Katelyn Tumino, 212-896-1252, [email protected]  

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SOURCE APPrise Mobile

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