CHICAGO, May 28, 2014 /PRNewswire/ -- Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include the Facebook (Nasdaq:FB-Free Report), Microsoft (Nasdaq:MSFT-Free Report), Google (Nasdaq:GOOGL-Free Report), Apple (Nasdaq:AAPL-Free Report) andIntel (Nasdaq:INTC-Free Report).
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.
Here are highlights from Tuesday's Analyst Blog:
Technology Stock Roundup
Technology companies had a rather eventful week, with many of the top players easily outperforming the market. Here's a look at the top stories-
Facebook, Publicis Getting Together
Digital advertising is clearly coming of age with social and mobile platforms attracting significant spending. The third largest advertising consortium Publicis has reportedly agreed to spend $500 million to collaborate with Facebook (Nasdaq:FB-Free Report) on the study of users, analysis of data, development of ad campaigns targeting specific audiences and development of content (including in the video format) for Facebook and Instagram.
Publicis will also gain access to Instagram's prized inventory (the Instagram part is similar to its deal with Omnicom announced earlier this year). The initial rollout will be in North America, but expansion to international markets could follow.
Google the World's Leading Brand
Despite Microsoft's (Nasdaq:MSFT-Free Report) continued brand attacks, regulatory scrutiny of its business practices and its ongoing legal battles, Google (Nasdaq:GOOGL-Free Report) has emerged as the most valuable brand, according to an annual study commissioned by WPP and carried out by Millward Brown Optimor. In doing so, Google toppled Apple (Nasdaq:AAPL-Free Report), which had the leading spot for three years.
Millward Brown said that Google's Glass, investments in artificial intelligence and the broader application of Android across new platforms like automobiles drove the increase in its mind share. But Google still generates the bulk of its revenue from search advertising, so whether this increased brand value will translate to revenue and profits is not clear yet.
Microsoft's New Tablet Targets Laptops
Microsoft has apparently shelved its plans for a Surface mini and has instead come out with what looks like a Surface mega. While still technically a tablet, the Surface Pro 3 is big enough to be a laptop and in fact functions as one. Microsoft's target is clearly the enterprise market, where Apple's products have made headway.
So it's not sparing costs – Surface Pro 3 comes equipped withIntel (Nasdaq:INTC-Free Report) processors and retails for $799-$1,949. The MacBook Air that Microsoft is pitching it against starts from $899. Considering the price points, Microsoft may not alienate its hardware partners although the beauty of the device could make them uncomfortable.
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.
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