The Wine Group, Inc. and Grupo Penaflor, S.A. Sign Distribution Agreement for Bodegas Trapiche

SAN FRANCISCO, Feb. 13, 2012 /PRNewswire/ -- The Wine Group, the world's third largest winery by volume, is pleased to announce it has entered into a U.S. distribution agreement with Bodegas Trapiche, effective April 1, 2012.

Martin Ramos, CEO of Grupo Penaflor, S.A. remarked, "We have developed a strong relationship with The Wine Group over the last few years. When we reviewed the strength of The Wine Group, we agreed that they were the best candidate to manage our Trapiche portfolio of brands in this strategically important wine market."

"This alliance brings together two fantastic cultures," says Ken Lizar, President, TWG Velocity Brands. "When you look at the wine industry's most exciting Argentinean brands, you must include Trapiche; the world's largest Argentinean wine brand. Wines from Argentina are growing at a rate that far outpaces total industry growth and Trapiche will be the 'center post' of our efforts to gain category leadership."

About Grupo Penaflor

Grupo Pebaflor S.A., the largest selling wine company in Argentina and the 8th largest in the world, engages in the production, sale, and export of wines from Argentina. It exports wines to customers in more than 90 countries including the United States and Canada. Grupo Penaflor's wineries are based in the most important wine growing regions of Argentina. The company was founded in 1914 and is a family owned business controlled by the Bemberg family.

About The Wine Group, Inc.

The Wine Group, Inc. is a San Francisco based, privately-held company that produces such well-known brands as Franzia, Cupcake, Concannon, Big House, Almaden, Corbett Canyon, Foxhorn, Fish Eye and flipflop. Founded in 1981 by a management buyout of the wine assets of The Coca Cola Bottling Company of New York, The Wine Group is the world's third largest wine producer by volume and the world's most cost and carbon efficient vintner.

SOURCE The Wine Group

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