The Well Told Company Inc. Launches U.S. Amazon Store

Company Expands U.S. Customer Base Through the Trusted E-commerce Platform

TORONTO, Nov. 4, 2021 /PRNewswire/ - The Well Told Company Inc., (TSXV: WLCO), ("Well Told" or the "Company"), the female-founded wellness company that offers plant-based supplements, remedies, and other functional wellness products, today announced that its products are now available to customers in the United States (the "U.S.") through its new Amazon.com store and through Amazon's web and mobile applications.

"Our new Amazon store is a critical piece of our U.S. roll out, and allows our customers to be able to purchase our products on their own terms, wherever and whenever they want," said Monica Ruffo, founder and CEO of Well Told. "It is an important part of our omni-channel growth strategy and underpins our mission of  'Clean wellness for all'".

The new launch with Amazon comes on the heels of Well Told's recent launch in one of the largest pharmacy chains in the U.S.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About The Well Told Company Inc.:
The Well Told Company Inc. is a female founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all",  Well Told's products are currently available in over 2,000 well known stores across Canada and over 800 stores in the U.S.

Investors are cautioned that, except as disclosed by the Company, any information released or received with respect to the Company may not be accurate or complete and should not be relied upon. Trading in the securities of the Company should be considered highly speculative. This news release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities under in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

Forward-Looking Information and Statements                                 

This press release contains certain "forward-looking information" within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or may contain statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "will continue", "will occur" or "will be achieved".

The forward-looking information and forward-looking statements contained herein may include, but are not limited to, information concerning the Company, expectations regarding the ability of the Company to successfully achieve business objectives and expectations for other economic, business, and/or competitive factors.                                               

Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward- looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward- looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.

SOURCE The Well Told Company Inc.

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