The Washington Post, Education Week and Outside Television Tap Verse for Interactive Video Solutions

Media Entities to Leverage Easy-to-Use Interactive Video Player to Deliver Highly Engaging and Immersive Experiences for Consumers

News provided by

Verse

Sep 08, 2016, 09:00 ET

NEW YORK, Sept. 8, 2016 /PRNewswire/ -- In just two months since the company debuted its interactive video player, Verse has been engaged with filmmakers, journalists and marketers to provide non-linear viewing experiences at a fraction of the cost and time associated with traditional solutions. Building on its successful debut, new partners, including The Washington Post, Education Week and Outside Television all launched new work on the Verse platform.

"We are excited to work with incredible publishers that share our passion in creating authentic, soulful stories," said Antonio Bolfo, co-founder and CEO, Verse. "As a team of storytellers, we are continually inspired and energized by the creative ideas people are able to execute on using Verse. We look forward to building on this momentum as we help to transform the possibilities of video."

Last week, The Washington Post unveiled an interactive video, "The Decided," exploring the unsettled feelings of six American voters as the presidential election nears. The interactive video was created using Verse's Pathfinder tool to build a "choose-your-own-adventure" style narrative allowing viewers to decide how the experience unfolds.

Amid national attention on issues facing the LBGT community, Education Week, in partnership with PBS NewsHour, created an intimate, interactive look at one school's journey to meet the needs of transgender students. Education Week used the Verse platform's unique features, including an interactive Q&A to tell the story of parents, students and educators doing all they can to navigate the situation with care and sensitivity.

Outside Television also tapped Verse for the launch of an interactive video series, "Beyond Adventure," the story of extreme athlete Rex Pemberton's death-defying mission to advance the evolution of human flight. The series, presented by Jeep, follows Pemberton's adventures in the skies above California and Mexico as he straps on a jet-powered wing to soar to new heights. Verse's suite of multimedia tools enables users to explore the backstory, delve into the technology, meet the team, and see a preview of what comes next.

Verse's easy-to-use player requires no coding, little to no training and limited technical understanding. Verse is embeddable, shareable and works anywhere – from iOS and Android to desktops and tablets. Work produced on Verse has already won a host of awards in 2016, including a Webby Award for Best Use of Interactive Video in Online Film & Video and honorable mentions from Pictures of the Year International and Photo District News. Engagement rates for some of these pieces have exceeded 70 percent, with audiences watching 50 percent or more of the entire piece, regardless of length.

A free version of Verse lets storytellers create and share their work immediately, while a professional solution, VersePro, adds functionality such as advanced analytics and password protection for stories. VersePro licenses start at just $29.99 per month. Custom and enterprise-level solutions are also available for large organizations with complex needs.

For more information on Verse, or to see a demo of how the solution works, please visit: https://verse.com/.

About Verse
Verse is an interactive video player that combines video and photography into interactive elements to tell rich, compelling stories. By empowering filmmakers, journalists and marketers with the ability to create, publish and analyze how their stories engage their audiences, Verse is setting a new standard in interactive video storytelling. Headquartered in New York, Verse works with some of the world's leading brands, including Grey, Newsweek, The New Yorker, San Francisco Chronicle and The North Face. For more information, go to www.verse.com or follow us on Twitter, Facebook or LinkedIn.

Media Contact:
Finn Partners for Verse
Erica McDonald, 646-202-9784
[email protected]

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