The Vitality Group Congratulates Alcon on Winning Prestigious C. Everett Koop Award

CHICAGO, Aug. 22, 2011 /PRNewswire/ -- The Vitality Group, part of the world's first and largest incentive-based wellness program, congratulates Alcon for receiving the C. Everett Koop National Health Award for its wellness health improvement program.

(Logo: http://photos.prnewswire.com/prnh/20110713/CG34519LOGO)

The C. Everett Koop National Health Award recognizes three organizations annually that have met rigorous outcomes criteria and documented improved health and decreased medical costs. Presented by The Health Project, a non-profit, private-public consortium, the awards pay tribute to companies working hard to develop programs that encourage better health habits and improved understanding of how to use health services more efficiently.

Alcon, the global leader in eye care, is committed to helping associates embrace healthy lifestyles through a comprehensive and integrated corporate health and wellness program.

"We're proud that Alcon's programs have helped improve the health and wellness of our associates, who should also be applauded for taking active roles in their health," said Don Snyder, Director of Global Benefits & Health, Alcon. "Alcon has made significant strides in helping our associates and their families lead healthier lives by offering a wider range of activities and incentivizing participation in health and wellness programs."

Over the last three years, The Vitality Group has helped Alcon provide an inclusive program incorporating a sophisticated health-behavior-change model supported by an actuarially sound incentive program. The program drives participation in a broad range of health-related activities, such as preventive screenings, starting a fitness routine or achieving a goal of lower blood pressure. In response, Alcon realized a 48 percent increase in activities per engaged member from 2009 to 2010, and each engaged member recorded an average of 36 unique activities in 2010.

"One of the key criteria for this prestigious national award is outcomes," said Arthur C. Carlos, CEO of The Vitality Group. "Alcon's program motivates behavior change through fully customized activities, verified engagement and measured claims and risk outcomes. We congratulate Alcon on receiving this recognition, which is a true testament to the high engagement, broad participation rates and cost savings they've achieved through the program."

About The Vitality Group

The Vitality Group is a member of Discovery Holdings Limited. Vitality wellness programs serve almost 2 million members in companies in a wide range of sizes and industry categories, improving individuals' health and well-being as well as employers' and health plans' bottom lines. Early adopters in the United States include some of America's most forward-thinking companies. They join global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs. www.thevitalitygroup.com

SOURCE The Vitality Group

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