The VIA Agency Launches Search For a National Celebratory Toast

With No U.S.-specific Version of 'Cheers,' 'Salud' or "Chin chin' Yet Identified, VIA Hopes To Find A Word to Embody the American Spirit

News provided by

The VIA Agency

Jul 27, 2012, 11:21 ET

PORTLAND, Maine, July 27, 2012 /PRNewswire/ -- The VIA Agency (theviaagency.com), a marketing, advertising and digital agency based in Portland, Maine, has launched a social media campaign with the goal of coining a new America-specific drinking toast.

Realizing that there is no country-specific toast option for U.S. revelers – in the manner of Proust, Salud, Cheers (British), Slainte, Le Chaim and others - VIA decided to do something about this problem just in time for the summer Olympics, where there will hopefully be numerous opportunities for both cheering and 'cheers'-ing. To accomplish this goal, VIA has selected 10 options to be the new 'Toast of America' and created a Facebook app to allow people to vote for their favorite, or make a suggestion for another one (https://www.facebook.com/ToastOfAmerica).  

"Taking into account that the U.S. has no drinking toast to call our own and that the Olympics are happening this summer, we thought it was a perfect time to identify our own new toast to aid the celebrations," said VIA Agency CEO John Coleman. "The 10 options that VIA came up with all relate to our unique culture, but we are excited to see what original ideas the public comes up with too."

The 10 'Toast of America' voting options include:

  1. To Glory
  2. To Freedom
  3. To Liberty
  4. Onward
  5. Oorah
  6. Rock On
  7. Sea to Sea
  8. Yippee Ki-Yay
  9. Let's Roll
  10. To Us and All

To vote, visit the Facebook app: https://www.facebook.com/ToastOfAmerica. Anyone can vote for their favorite toast (or submit their own suggestion), up until the Olympics closing ceremonies on August 12 when the winner will be announced.  

About The VIA Agency

The VIA Agency is an independent full-service marketing, advertising and digital agency that helps clients solve their most difficult marketing problems via creativity and innovation. Founded in 1993, the Portland, Maine-based agency offers a fresh perspective and distinguished record of creating the right ideas for clients and a legacy of reinvigorating brands. Named by Advertising Age and Creativity as 2011 Small Agency of the Year, The VIA Agency attracts national talent and blue-chip brands, and counts Unilever, Samsung; Perdue Farms; Welch's; Prestige Brand Holdings, Inc.; Friendly's; Romano's Macaroni Grill; People's United Bank; DuPont; Unum, and North American Breweries among its clients. To learn more about The VIA Agency and its leaders please visit our website and nerve center.

SOURCE The VIA Agency

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