The University of North Carolina's Kenan-Flagler Business School Taps Mangos for Global Branding Assignments

MALVERN, Pa., May 24, 2011 /PRNewswire/ -- Mangos, a full-service advertising agency, has been selected by The University of North Carolina's Kenan-Flagler Business School to help with several branding and marketing assignments. Mangos' initial work for the school includes clarifying the school's positioning and messaging across all of its academic programs. A second assignment includes creating new marketing and advertising materials for the school's portfolio of five MBA programs, including its newest MBA @ UNC global online MBA program.

UNC Kenan-Flagler selected Mangos to help lead its global branding effort based on the strength of their strategic and creative ability, and their proven experience helping companies tell a consistent story across global markets.  Leigh Adam, Executive Director of Marketing and Communications for UNC Kenan-Flagler, explains, "We were seeking an agency that could work skillfully within an academic environment but that had depth of experience with well-known corporate brands outside the U.S. and would appropriately challenge our perspective.  Mangos has provided fresh creative concepts grounded in solid strategy that will help UNC Kenan-Flagler distinguish its brand from other top business schools. Mangos has quickly become an extension of our organization, working collaboratively with UNC Kenan-Flagler and other agencies that support us."

Bradley Gast, President of Mangos, notes, "We're proud to have been selected by such a well-respected and innovative educational organization, and are eager to help UNC Kenan-Flagler articulate its point of difference in a consistent, unified and unique way."

About Mangos

Mangos is a full-service advertising agency, independently owned since 1977. Clients around the world turn to them to make complex business issues simple, human and relevant. Mangos has earned a reputation for creating award-winning work that delivers proven results.

About UNC Kenan-Flagler

Consistently ranked one of the world's best business schools, The University of North Carolina at Chapel Hill's Kenan-Flagler Business School is known for experiential learning in leadership and teamwork, superior teaching, innovative research and a collaborative culture. Its commitment to developing socially responsible, results-driven leaders distinguishes its programs, which educate people at every stage of their careers. Its innovative programs prepare business leaders to manage successfully in the global business environment.

Samples from the Mangos portfolio can be viewed at www.mangosinc.com.

Contact:
Jackie Gelman
Mangos
10 Great Valley Parkway
Malvern, PA 19355
610-296-2555
[email protected]

SOURCE Mangos

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