The Ultimate Virtual Makeover Now Available on iPhones, iPads, and Android Devices

NEW YORK, June 16, 2011 /PRNewswire/ -- ModiFace, the leading provider of virtual makeover technologies and applications, today announced the launch of new virtual makeover technology for iPhones, iPads, and Android phones/tablets.  The new applications feature facial recognition (for automatically mapping the face), store locator, as well as a patent-pending Shade Match™ Technology for realistically showing glitter, shimmer, and shine.

(Photo:  http://photos.prnewswire.com/prnh/20110616/CG20793)

The Ultimate Beauty virtual makeover app, available on iPhones, iPads, and iPods, is a successor to ModiFace's best-selling MakeUp application and features the following industry firsts:

• On-device processing (thereby not requiring an Internet connection)
• Facial Recognition for accurately and instantly mapping the face (no longer needing to calibrate dots/points)
• An instant look gallery that uses the user's own photo as the model
• Featuring ShadeMatch™ technology for realistically showing shine, glitter, and different textures/intensities
• Over 1,000 actual cosmetics shades and more than 20 hairstyles
• Unique touch features include ability to touch facial features (eyes, lips, cheeks, etc.) to activate makeover options
• Full social network and sharing integration with Email, Saving, Facebook, and Twitter support
• Featuring a unique Shade Creator™ where users/brands can create or add their own colors into the application
• Ability to save favorite products to be purchased/store-mapped at any time
• Where-to-buy mapping functionality in the US and Canada with nearly 10,000 pre-programmed retailers and stores
• Automatic SkinMatch™ technology that takes the user's skin-tone into account to suggest the best-matching foundation colors

On Android phones and tablets, ModiFace is launching its best-selling MakeUp application with the on-device processing and ShadeMatch™ features noted above.  

"This is the result of an intense two years of R&D that focused on developing the most advanced, user friendly, and realistic virtual makeover experience ever created.  Not only have we made a major upgrade to our core technology, but we also have added numerous features that redefine the traditional virtual makeover experience including the Shade Creator™, so that brands/users can add their own shades, SkinMatch™ so that the application recommends the best products for a user's skin-tone, and the instant look gallery which utilizes a user-uploaded photo as the model.  These unique features, along with our facial recognition and store-finder capability, have resulted in an application that, true to its name, is the ultimate virtual makeover tool," said Dr. Parham Aarabi, Founder and CEO of ModiFace.

Both applications are available at the iTunes and Android App Stores.  They can be downloaded at the following links:

Android Market Link for MakeUp:

https://market.android.com/details?id=com.modiface.makeup

iTunes Link for Ultimate Beauty:

http://itunes.apple.com/ca/app/ultimate-beauty/id440586344

About ModiFace

ModiFace Inc. is a leading virtual makeover technology provider with patent-pending tools that focus on anti-aging, weight-loss, color cosmetics, hairstyle, and virtual dressing room simulations. Founded in 2006, ModiFace's fully-automated virtual makeover technology is the result of over a decade of research at Stanford University and the University of Toronto, and is the subject of 18 patents and more than 65 scientific publications. This technology is currently licensed to 45 beauty brands and media companies (including Clairol, Fusion Brands, Stila Cosmetics, RealBeauty, Seventeen, Cosmopolitan, Harpers Bazaar, Marie Claire, Self, New Beauty, Allergan, Medicis, Proactiv, Meaningful Beauty, StriVectin, and Oxygen), and powers some of the most popular web, social network, and mobile makeover applications including the iPhone application "MakeUp", the #1 mobile makeup application in the world.

SOURCE ModiFace