The Ultimate Party Is Coming To Dallas

A sold-out crowd of more than 25,000 independent Brand Promoters is expected to be in the audience. Among the powerful speakers scheduled to take the stage is none other than three-time pro football MVP and all-time leading rusher Emmitt Smith, who spent 13 seasons with the Dallas Cowboys. Also speaking from the convention stage is Amy Purdy, 2014 Paralympic bronze medalist in snowboarding, TED Talk presenter, actress and author of the book On My Own Two Feet: From Losing My Legs to Learning the Dance of Life.

Smith and Purdy are powerful examples of how the refusal to quit – and the commitment to thrive in life– can turn seemingly impossible dreams into realities. That's the very spirit behind Le-Vel, one of the direct selling industry's most unique success stories.

From the beginning, Le-Vel was destined to be a company, a brand and a product line unlike any other in the direct selling space. Le-Vel sets itself apart through several points of difference, including an unwavering commitment to premium grade raw ingredients, a cloud-based and completely virtual infrastructure, generous rewards plan for its independent Brand Promoters and dedication to simplicity despite their products' powerful and multifaceted results and proven scientific backing.

"When it comes to direct selling, great products are only part of the equation. Culture is also very important," says Le-Vel Co-Founder, Co-Owner and Co-CEO Jason Camper. "Our goal has always been to create a global community of people from all walks of life who are passionate about health and wellness. When you have effective products that are helping people feel better than they have in years, the passion for the brand and the movement occurs naturally and grows exponentially."

During the Ultimate Party, the company also will celebrate the launch of the fourth edition of Success from Home magazine, featuring Le-Vel, with the first 100,000 copies on site for attendees. The owner and CEO of SUCCESS magazine will speak from stage about Le-Vel's extraordinary growth and points of difference, which represent an exciting new direction for the direct selling industry. Attendees also will receive training and education from a full lineup of speakers, including Le-Vel executives and top Brand Promoters.

Founded in 2012 by Co-Owners and Co-CEOs Jason Camper and Paul Gravette, this completely virtual company has experienced astounding growth, with a customer base that recently passed the 5 million mark. Le-Vel generated $10 million in revenue within its first year, $100 million by its second year, $350 million in its third year, and closed out 2016 with $450 million in revenue. Today, the company maintains a presence throughout the United States, the United Kingdom, Canada, Australia, New Zealand and, most recently, Mexico, its newest market, which opened this year. Growth for the company has been largely organic; Le-Vel's core product line, THRIVE, enjoys an enthusiastic following of millions worldwide, who share their testimonials on social media by the thousands.

Consumers' significant, measurable results are due in large part to Le-Vel's significant investment in the quality of its ingredients. Le-Vel is able to invest more heavily in its product development thanks to the savings realized by its cloud-based infrastructure, which means the company operates at a considerably lower overhead. Those savings also have been channeled into a rich rewards plan – among the most generous in the direct selling industry -- for the company's sales force of greater than 600,000 independent Brand Promoters.

"As tremendous as our growth to date has been, we know we're only scratching the surface of our potential," says Co-Founder, Co-Owner and Co-CEO Paul Gravette. "We're going to keep pushing the boundaries of technology and continue to bring products to market that enable people to live happier, healthier lives. Their stories are what motivate us. As long as we can continue to help people, there's much more work to be done, and we're going to continue to do it with integrity. We're genuinely excited about what the future holds for Le-Vel."

About Le-Vel

Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel's cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its independent Brand Promoters and putting more money into the THRIVE product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, THRIVE Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest and Pure. Le-Vel has more than 5.5 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico and exceeded $450 million in revenue in 2016. For more information about Le-Vel, visit le-vel.com.

CONTACT: Liz Reuth, [email protected]

SOURCE Le-Vel Brands