The Truck Keeps Rolling: Taco Truck Creative Announces Renewal of Agency Agreement with Callaway Golf

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Mar 21, 2017, 11:00 ET

CARLSBAD, Calif., March 21, 2017 /PRNewswire/ -- Taco Truck Creative has renewed its contract as agency of record for Callaway Golf Company, providing both traditional and digital services for the golf industry giant. Taco Truck Creative is a new type of creative shop, adaptive and nimble, evolving and growing with its clients, now expanding services to include video production and content creation.

Taco Truck Creative and Callaway Golf are entering their fifth year together, continuing the collaborative relationship they have enjoyed from the outset. "It is not your typical agency-client relationship," says Travis Graham, Partner & Creative Director. "It's a partnership. We evolve with our clients, working as a unit, collaborating and planning together. It creates a synergy that elevates the work." Graham notes that Callaway has risen to #1 in the industry, attributable in no small part to the effectiveness of its brand messaging. "That's what this business is all about," says Graham. "You can have the greatest campaign in the world, but at the end of the day, it's the real-world results that matter." Callaway Golf agrees. "The team at Taco Truck Creative and our team here at Callaway have worked hand in hand in creating innovative, impactful, and industry leading creative and engagement. They have been a major force in helping Callaway Golf's incredible growth over the past four years, and we are excited to continue to build on the partnership and drive fans of our brand to continually engage with us and our products," says Harry Arnett, SVP of Marketing for Callaway Golf and Odyssey and President of Ogio International.

In 2017, Taco Truck adds in-house video production and content creation to its ever-growing menu. "We are very excited about what this brings to the company," says Dave Huerta, Partner & Creative Director. "Having these services in-house gives us the ability to offer our clients video production for traditional, web and social media platforms. We can move through concept and execution quickly and effectively. We look forward to the amazing things we will be able to create together."

Taco Truck Creative is a creative agency specializing in integrated communications. Taco Truck creates traditional, digital, social and content ideas but no tacos. Learn more at www.tacotruckcreative.com.