The Trend Of Creating Affordable Luxury Products Moves Into The Bedroom With The "Aireloom Aspire" Mattress Collection

RANCHO CUCAMONGA, Calif., Nov. 12, 2013 /PRNewswire/ -- Known for creating premier luxury mattresses like the $33,000 Palais Royale, E.S. Kluft & Co. is now the first in the bedding industry to bring a trend seen in the fashion and auto sectors into the home – "affordable luxury."  The company is receiving rave reviews for its new Aireloom Aspire Collection, an affordable mattress line aimed at a younger demographic who desire a taste of the luxury lifestyle, but have more limited budgets.  The collection offers much of the same quality, craftsmanship and fine materials synonymous with the Aireloom brand, starting at $2,000. 

"Many of the finest consumer products worldwide attract new customers and build brand loyalty by offering an introductory model.  For instance, Mercedes-Benz's C Class is affordably priced, and still offers buyers the same German engineering, stylish design and pride of ownership the brand is famous for.  We are taking that strategy into the bedroom with the Aireloom Aspire Collection, so people at any stage of life can enjoy the benefits of a quality mattress and enjoy a good night's sleep.  At this price point – nothing compares to our comfort and craftsmanship," said E.S. Kluft & Company President and CEO Earl Kluft.

The Aireloom Aspire Collection is not one-size-fits-all.  It was designed with four models and multiple "comfort feels" to satisfy those who like a plush, medium or a firm bed as well as those who prefer memory foam, innerspring or hybrid mattresses.  The beds were also constructed with couples in mind.  Select models feature phase change technology, which helps to regulate temperature, effectively cooling a warm sleeper and warming a cool sleeper in the same bed.  The collection is finished with a sleek Scandinavian aesthetic and ecru and gray coloring.

In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding.  Kluft's Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching.  Kluft lines feature the most advanced patented designs and highest quality materials available in the world.  Aireloom and Kluft products are produced in California and Pennsylvania and available in more than 350 select U.S. retailers and internationally.  To learn more, visit www.kluftmattress.com and www.aireloom.com. 

SOURCE E. S. Kluft & Company, LLC

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