The Top 10 Loyalty Program Overhauls just released by Terrapinn

News provided by

Terrapinn

Jul 21, 2014, 10:22 ET

NEW YORK, July 21, 2014 /PRNewswire/ -- Report covering all that loyalty marketing professionals need to know about revamping their Loyalty Program.

There are many reasons to re-evaluate your program, and give it a makeover.  In fact, you should assess your loyalty program regularly and watch out for factors that could potentially undermine its success.

Some reasons to consider a loyalty program face-lift include:

  1. Cost analysis: Are aspects of your program contributing to unnecessary promotional expenses? Remember your bottom line.
  2. Engagement evolution: The ways in which consumers engage with your program are evolving.  Take a look at how social, mobile, geo-location can enhance aspects of your program!
  3. Competition looks fierce: Be on the lookout for what your competitors are doing.  Differentiate yourself in the market and consistently drive more value for your customer base.

If you want to know what other factors can affect your loyalty program download the full report here: www.terrapinn.com/top10loyaltyprograms/

This report was compiled using real-life examples from organizations such as American Airlines, Starbucks, Intercontinental Hotels Group as well as research from the Terrapinn team behind the leading conference America's Customer Festival.

To find out what and why they changed their loyalty program, download the report now: www.terrapinn.com/top10loyaltyprograms/

America's Customer Festival focuses discussion on seven industry hot topics (Loyalty, Big Data, CRM, Experience, Engagement, Omnichannel & Total Payments), gathering the top CEO's, CMO's, CTO's and leaders in marketing. Meet the brands from this e-book that will be presenting at America's Customer Festival, September 15-16, at The Venetian in Las Vegas.

Agenda highlights:

Joseph Pine, Author, The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility.
'How to stage authentic, customized experiences?'

Stormy Simon, CEO, Overstock.com
'Living up to brand promise and surpassing expectations in an evolving consumer landscape'

Join us to hear from keynotes including:

  • Douglas Merrill, CEO & Founder, ZestFinance & Former CIO, Google
  • Don Berg, VP Loyalty Programs, Intercontinental Hotels Group
  • Debashis Saha, Vice President, Global Data Infrastructure, eBay

America's Customer Festival brings together all aspects of the customer journey; from product search and evaluation to purchase and repurchase.

Speakers will be discussing how they are taking their current customer loyalty strategy to the next level!

Event details:
America's Customer Festival 2014
The Venetian Hotel, Las Vegas, NV
September 15-16, 2014
Register: www.terrapinn.com/ACF2014register

SOURCE Terrapinn

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