The Sphere of Influence: How Social Media is Changing the Game for PR

NEW YORK, Oct. 3, 2013 /PRNewswire/ -- The role of the influencer is still important—but it is changing. Consumers have access to an ever increasing number of platforms on which to source news and opinions, which means that any person or brand looking to create or maintain top of mind awareness needs to cultivate relationships across a variety of channels, including traditional and social media. Traditional PR efforts have long focused on pitching traditional (read: print) media, but today, to reach and build trust with your target audience, you need to be targeting social influencers as well.

(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO)
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a)

Phillip Thune, CEO, Americas, Textbroker, discusses best practices for identifying the right people as influencers for your brand and working with them to build a true relationship that offers benefits and opportunity to both parties in his latest article for PR Newswire's Small Business PR Toolkit.

To learn more:  http://bit.ly/16IqtsI

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

SOURCE PR Newswire Association LLC