THE SHINOLA GUARANTEE: A limited lifetime warranty on every watch we make.

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Mar 27, 2014, 09:30 ET

DETROIT, March 27, 2014 /PRNewswire/ -- Founded with the belief that products should be built to last, and built right here in America, Shinola is proud to handcraft watches that are made to last a lifetime or longer. To back up that claim, we're excited to introduce an unmatched quality standard: beginning March 27^th, 2014, every Shinola watch is guaranteed for life under the terms and conditions of our warranty.

THE SHINOLA GUARANTEE: A limited lifetime warranty on every watch we make. (PRNewsFoto/Shinola) (PRNewsFoto/SHINOLA)

Shinola is able to offer this guarantee because we source only the best available watch components, and utilize a handmade production process in our state-of-the-art Detroit factory that produces an exceptional level of quality. We make our watches so they can someday be passed down to the next generation, and our limited lifetime warranty ensures they will be.

In case of defects covered by the warranty, all components (excluding battery, leather strap and buckle) will be repaired or the watch will be replaced free of charge. If the exact model is not available for replacement, a watch of equal value and similar style will be provided. A copy of the receipt and/or your completed warranty card is required as proof of purchase. A check or money order payable to Shinola/Detroit, LLC in the amount of $25.00 as service and handling fee must be included for all warranty and repair services. The fee is subject to change.

For more information on the terms and conditions of our warranty, please visit: Shinola.com.

ABOUT SHINOLA

In 2011, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last, and they should be built right here in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. We built our watch factory within the College for Creative Studies in the former Argonaut building. As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry.

Photo - http://photos.prnewswire.com/prnh/20140327/DE91522

SOURCE Shinola