The Shade Store and Nate Berkus Launch Exclusive Fabrics for Custom Window Treatments
Exclusive Fabric Collection for Drapery & Roman Shades will Debut this Fall
PORT CHESTER, N.Y., Nov. 19, 2018 /PRNewswire/ -- The Shade Store, a leading resource for premium custom window treatments, announces the launch of an exclusive collection of fabrics for drapery and Roman shades developed with Nate Berkus. The Nate Berkus for The Shade Store collection is now available in The Shade Store locations nationwide and online. This new collection builds upon an existing collection of roller shades that Berkus developed for The Shade Store in 2017.
"We are excited to build on our partnership and introduce a collection that brings Nate's style and aesthetic to additional categories of custom window treatments," said Ian Gibbs, Co-Founder and Chief Creative Officer of The Shade Store. "We're continually impressed with the design ideas that he brings to the table and we know that our customer base, and Nate's fans, will be equally thrilled with his foray into textiles for drapery and Roman shades."
The new collection of minimal prints are inspired by Berkus's travel, and things he collects. The designs showcase a modern interpretation of classic techniques such as block printing, painting and hand-drawing paired with a neutral color palette featuring muted pinks, browns, teals and grays to create a collection that is versatile and easy to live with.
"For my first foray into designing material specifically for drapery and Roman shades, I wanted to create sophisticated patterns that feel accessible to a multitude of customers and maximize the natural cotton fabric," says Berkus. "I was inspired by the diamond and starburst motifs that were common in French 1930's and 40's décor and developed a palette that allows those styles to work well with any room."
"Working with The Shade Store is a true partnership," adds Berkus. "They have given me the freedom to create a collection that reflects the design elements that I love along with the guidance and industry expertise that comes with their market leadership."
The Nate Berkus for The Shade Store expanded collection will be offered at all 65 of The Shade Store showrooms nationwide as well as online at www.theshadestore.com where consumers and designers can choose free swatches to plan for their custom window treatments, with rendering services and design experts available to help. Every order from The Shade Store is hand-crafted in the USA and ships free in 10 days or less. The Shade Store also offers a network of measure and install professionals around the country to help make the custom window treatment process truly simple.
About The Shade Store
The Shade Store is a family-run, premium custom window treatment company with a rich heritage in luxury textiles and interior design. Its exclusive collection of more than 1,500 in-stock fabrics and materials provides customers with an unparalleled level of style and customization options. Every window treatment is proudly handcrafted in the USA by a skilled artisan, hung and tested for quality assurance and ships free in 10 days or less. The Shade Store offers a complete range of design services for consumers and design-trade clientele, including free swatches, free professional window measurements, photo rendering services and nationwide installation services. The Shade Store has 65 showrooms nationwide. Additionally, The Shade Store is an advocate for environmental sustainability and for every purchase made the company provides the 'gift of shade' by planting a tree in partnership with the Arbor Day Foundation. For more information on The Shade Store, please visit http://www.theshadestore.com.
About Nate Berkus
Since designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows and media appearances. Ever since Berkus' first appearance on The Oprah Winfrey Show in 2002, he has become one of the world's most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR "A-List" of the world's top designers and was named to the AD100 list in 2018. His popular product lines include a bed and bath collection sold at Target, a fabric line at JoAnn Fabric & Craft Stores, and a roller shade collection for The Shade Store. He serves as Creative Advisor for Framebridge, a custom framing company, and is Travel Ambassador for Celebrity Cruises and their new class of ship, the "Celebrity Edge", launching in Fall 2018. He has authored two New York Times bestselling books: Home Rules (2005) and The Things That Matter (2012), and in 2011 he served as Executive Producer of the Oscar winning film, The Help. Audiences followed Berkus through his own television shows, the daily-syndicated The Nate Berkus Show and 2014's American Dream Builders (NBC). Nate + Jeremiah for Living Spaces, an upholstery collection with the California based retailer, launched in Fall 2018. Their show, Nate and Jeremiah By Design, premiered on TLC in 2017 and will return for a third season in Spring 2019. To learn more about Nate Berkus, please visit www.nateberkus.com.
SOURCE The Shade Store
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