The Seeds of Change® Brand Launches Save the Flavors Campaign in Atlanta to Raise Awareness About Preserving Heirloom Seed Varieties

RANCHO DOMINGUEZ, Calif., May 28, 2015 /PRNewswire/ -- Seeds of Change®, the leading producer of sustainably grown seeds and nutritious organic foods, cooked up a roaring event in Atlanta this past week with chef and restaurateur Hugh Acheson at his Atlanta-based restaurant Empire State South. The one-day only lunch event tempted foodies from all over the area with the promise of a once-in-a-lifetime dining experience: the chance to taste an endangered eat. After several courses and countless guesses, guests were pleasantly delighted and amazed when the "eat" in question was the Cherokee Purple Tomato.  

The Cherokee Purple Tomato, categorized as "Limited" by The Flavor Availability Index,¹ is the first of many seed varieties Seeds of Change® is looking to raise awareness for through the newly-created Save the Flavors campaign. By partnering with key academic researchers to develop the Flavor Availability Index, Seeds of Change® hopes to encourage people to identify and plant limited and scarce plant varieties like the Cherokee Purple Tomato, helping to Save the Flavors of numerous heirloom seed varieties. The Flavor Availability Index measures people's access to various foods, by looking at 12 different data points, such as availability in grocery stores and farmers' markets, use in sit-down and fast food restaurant dishes, and acreage planted, and determines the flavor availability at the county level throughout the continental United States. Flavors looked at through the Flavor Availability Index are categorized on an endangerment meter of  "abundant," "common," "limited," or "scarce." By eating this "limited" flavor, people can help create demand and save it.

"Seeds of Change® has a mission to make organically grown seeds readily available and to help people experience a variety of robust flavors," said Lara McCauley, Vice President of Corporate Affairs, Mars Food North America, parent company of Seeds of Change®. "Every year, hundreds of fruit and vegetable varieties disappear as fewer diverse seeds are being planted causing their unique flavors to become 'scarce.' Through Save the Flavors, we are working to raise awareness and prevent generations from missing out on these delicious flavors."

For more information about Seeds of Change® or Save the Flavors, please visit seedsofchangefoods.com or savetheflavors.com. Fans of the organic food movement can also follow Save the Flavors on social media by tracking #SaveTheFlavors and by visiting the brand's Facebook or Twitter pages.

¹ McEntee, Jesse C., Dan Erickson, Julian Agyeman, Sanjay Hukku, and Joanna Hamilton. "Reframing Food Access as Flavor Availability: Possibilities and Potential."

About Seeds of Change®
Seeds of Change® was founded in 1989 by passionate gardeners with a vision to make organically grown seeds available to gardeners and farmers, while preserving countless heirloom seed varieties in danger of being lost to the "advances" of modern industrial agriculture. For 26 years, we have remained true to our original vision by offering a wide selection of organic seeds including heirloom, traditional, and rare seeds. Our seeds are produced through a network of certified organic family farms and professional growers. Through these partnerships, we continually cultivate, study and develop seeds with the goal of producing the finest certified organic varieties to share with our fellow gardeners and farmers. In 1997 our business expanded to also include Organic Food inspired by the notion that great taste and sustainability go hand in hand. We now offer a wide variety of Ready to Heat organic Rice and Grain varieties as well as organic cooking sauces. For more information about Seeds of Change® visit www.seedsofchange.com for our seed products and www.seedsofchangefoods.com for our food products. For additional information, please contact us at the information provided above or at Seeds of Change, P.O. Box 4908, Rancho Dominguez, CA 90220.

SOURCE Seeds of Change

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